---
title: Are You Fashion-Forward When it Comes to Your Marketing?
description: Keeping up with the latest trends in marketing is imperative for continued growth. Discover the latest trends before finalizing your 2016 marketing budget.
image: https://mktgessentials.com/hubfs/Changed%20Blog%20Images/trend.jpg
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Posted by [Kelly Braun](https://mktgessentials.com/blog/author/kelly-braun)  on January 8, 2016

# Are You Fashion-Forward When it Comes to Your Marketing?

[Blog](https://mktgessentials.com/blog) › [Strategy](https://mktgessentials.com/blog/topic/strategy) › Are You Fashion-Forward When it Comes to Your Marketing?

![trend.jpg](https://mktgessentials.com/hubfs/Changed%20Blog%20Images/trend.jpg)

Marketing today is all about what’s on-trend. You likely know more than 80% of consumers start their buying process with online research.

Will they find you? Will they click through and make contact?

If you want your company to continue to generate revenue, you must constantly be on the lookout for everything new and exciting when it comes to marketing. You also must be analyzing what you are doing now and asking, “is it really working?”

In short, you can’t fall behind.

## **What’s trending in marketing today?**

- 84% of top-performing companies are using, or were planning to start using, marketing automation to access multiple digital channels by 2015.
- SEO organic search leads have a 14.6% close rate, while outbound marketing leads have only a 1.7% close rate.
- By 2018, internet advertising revenue is expected to be $195.5 billion, overtaking TV as the largest segment.
- 73% of B2B marketers use video as a content marketing tactic.

“It’s imperative that you monitor the marketing trends so you can get the most results for your dollars spent,” Patty Cisco, MBA, Principal of Marketing Essentials.

Does your 2016 marketing budget include the latest trends so you don’t miss an opportunity?

#### For help with your 2016 marketing initiatives, [contact Marketing Essentials today](https://mktgessentials.com/contact/?__hstc=45788219.131220837d4bd6428e902be7581bf055.1639775097424.1639775097424.1639775097424.1&__hssc=45788219.1.1639775097424&__hsfp=1853336022)!

Posted by [Kelly Braun](https://mktgessentials.com/blog/author/kelly-braun) on January 8, 2016

A MUST READ!

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