--- title: Posts by Amanda Carlson | Marketing Essentials description: Read blog posts and insights by Amanda Carlson. --- - [Blog](https://mktgessentials.com/blog) - [Resources](https://mktgessentials.com/resources) - [Our Work](https://mktgessentials.com/our-work) - [Join Our Team](https://mktgessentials.com/careers) [Skip to content](https://mktgessentials.com/blog/author/amanda-carlson#main-content) [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) - [![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy](https://mktgessentials.com/strategy/) Show submenu for ![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy - [Project-Based Programs](https://mktgessentials.com/project-based-programs/) - [Campaigns](https://mktgessentials.com/campaigns/) - [Retainer Programs](https://mktgessentials.com/retainer-programs/) - [Strategic Audits](https://mktgessentials.com/strategic-audits/) - [![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions](https://mktgessentials.com/solutions/) Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions - [![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development](https://mktgessentials.com/web-design-development/) Show submenu for ![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development - [Web Design](https://mktgessentials.com/web-design-development/) - [eCommerce](https://mktgessentials.com/web-design-development/#ecommerce) - [Web Security and Compliance](https://mktgessentials.com/website-security/) - [Copywriting](https://mktgessentials.com/web-design-development/#uxdesign) - [Search Engine Optimization](https://mktgessentials.com/seo/) - [AEO/GEO](https://mktgessentials.com/aeo-geo) - [Lead Generation](https://mktgessentials.com/web-design-development/#uxdesign) - [![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing](https://mktgessentials.com/digital-marketing/) Show submenu for ![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing - [Video & Photography](https://mktgessentials.com/video-photography/) - [Digital Advertising](https://mktgessentials.com/digital-advertising/) - [Social Media](https://mktgessentials.com/digital-marketing/#socialmedia) - [Email Marketing](https://mktgessentials.com/digital-marketing/#emailmarketing) - [Content Marketing](https://mktgessentials.com/digital-marketing/#contentmarketing) - [Recruitment Marketing](https://mktgessentials.com/recruitment/) - [Digital Marketing Coaching](https://mktgessentials.com/digital-marketing-coaching/) - [![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative](https://mktgessentials.com/creative/) Show submenu for ![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative - [Logo Design and Branding](https://mktgessentials.com/logo-design-branding/) - [Trade Show and Event Marketing](https://mktgessentials.com/creative/#tradeshowandeventmarketing) - [Print Design](https://mktgessentials.com/creative/#printdesign) - [![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology](https://mktgessentials.com/technology/) Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology - [Tech Solutions](https://mktgessentials.com/tech-solutions/) - [HubSpot](https://mktgessentials.com/hubspot/) - [AI Solutions](https://mktgessentials.com/ai-solutions) - Industries Show submenu for Industries - [![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial](https://mktgessentials.com/manufacturing-marketing/) Show submenu for ![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial - [B2B Lead Generation](https://mktgessentials.com/manufacturing-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/manufacturing-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/manufacturing-marketing/) - [Trade Show Marketing](https://mktgessentials.com/manufacturing-marketing/) - [HubSpot CRM Implementation](https://mktgessentials.com/manufacturing-marketing/) - [![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living](https://mktgessentials.com/senior-living-marketing/) Show submenu for ![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living - [Marketing Campaigns](https://mktgessentials.com/senior-living-marketing/) - [Creative & Storytelling](https://mktgessentials.com/senior-living-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/senior-living-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/senior-living-marketing/) - [Acquisition Marketing](https://mktgessentials.com/senior-living-marketing/) - [![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With](https://mktgessentials.com/our-work/) Show submenu for ![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With - [Professional Services](https://mktgessentials.com/professional-services-marketing/) - [Retail & eCommerce](https://mktgessentials.com/retail-ecommerce-marketing/) - [Nonprofit](https://mktgessentials.com/non-profit-marketing/) - [See All Our Work](https://mktgessentials.com/our-work/) - [Passion](https://mktgessentials.com/passion/) Show submenu for Passion - [Our Purpose](https://mktgessentials.com/about/) - [Our People](https://mktgessentials.com/team/) - [Our Process](https://mktgessentials.com/process/) - [Client Reviews](https://mktgessentials.com/reviews/) - Let's Talk Show submenu for Let's Talk - [Contact Us](https://mktgessentials.com/contact/) - [Request a Consult](https://mktgessentials.com/marketing-consultation/) - [Blog](https://mktgessentials.com/blog/) - [Resources](https://mktgessentials.com/resources/) - [Our Work](https://mktgessentials.com/our-work/) - [Join Our Team](https://mktgessentials.com/careers/) - [![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy](https://mktgessentials.com/strategy/) Show submenu for ![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy - [Project-Based Programs](https://mktgessentials.com/project-based-programs/) - [Campaigns](https://mktgessentials.com/campaigns/) - [Retainer Programs](https://mktgessentials.com/retainer-programs/) - [Strategic Audits](https://mktgessentials.com/strategic-audits/) - [![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions](https://mktgessentials.com/solutions/) Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_solution_nav.svg)Solutions - [![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development](https://mktgessentials.com/web-design-development/) Show submenu for ![web design](https://mktgessentials.com/hubfs/ME_WebIcon_gray.svg)Web Design & Development - [Web Design](https://mktgessentials.com/web-design-development/) - [eCommerce](https://mktgessentials.com/web-design-development/#ecommerce) - [Web Security and Compliance](https://mktgessentials.com/website-security/) - [Copywriting](https://mktgessentials.com/web-design-development/#uxdesign) - [Search Engine Optimization](https://mktgessentials.com/seo/) - [AEO/GEO](https://mktgessentials.com/aeo-geo) - [Lead Generation](https://mktgessentials.com/web-design-development/#uxdesign) - [![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing](https://mktgessentials.com/digital-marketing/) Show submenu for ![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing - [Video & Photography](https://mktgessentials.com/video-photography/) - [Digital Advertising](https://mktgessentials.com/digital-advertising/) - [Social Media](https://mktgessentials.com/digital-marketing/#socialmedia) - [Email Marketing](https://mktgessentials.com/digital-marketing/#emailmarketing) - [Content Marketing](https://mktgessentials.com/digital-marketing/#contentmarketing) - [Recruitment Marketing](https://mktgessentials.com/recruitment/) - [Digital Marketing Coaching](https://mktgessentials.com/digital-marketing-coaching/) - [![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative](https://mktgessentials.com/creative/) Show submenu for ![creative](https://mktgessentials.com/hubfs/ME__CreativeIcon2_0724.svg)Creative - [Logo Design and Branding](https://mktgessentials.com/logo-design-branding/) - [Trade Show and Event Marketing](https://mktgessentials.com/creative/#tradeshowandeventmarketing) - [Print Design](https://mktgessentials.com/creative/#printdesign) - [![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology](https://mktgessentials.com/technology/) Show submenu for ![solutions icon](https://mktgessentials.com/hubfs/ME_tech_nav-3.svg)Technology - [Tech Solutions](https://mktgessentials.com/tech-solutions/) - [HubSpot](https://mktgessentials.com/hubspot/) - [AI Solutions](https://mktgessentials.com/ai-solutions) - Industries Show submenu for Industries - [![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial](https://mktgessentials.com/manufacturing-marketing/) Show submenu for ![manufacturing icon](https://mktgessentials.com/hubfs/ME__IndustrialIcon_0724.svg)Manufacturing & Industrial - [B2B Lead Generation](https://mktgessentials.com/manufacturing-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/manufacturing-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/manufacturing-marketing/) - [Trade Show Marketing](https://mktgessentials.com/manufacturing-marketing/) - [HubSpot CRM Implementation](https://mktgessentials.com/manufacturing-marketing/) - [![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living](https://mktgessentials.com/senior-living-marketing/) Show submenu for ![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living - [Marketing Campaigns](https://mktgessentials.com/senior-living-marketing/) - [Creative & Storytelling](https://mktgessentials.com/senior-living-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/senior-living-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/senior-living-marketing/) - [Acquisition Marketing](https://mktgessentials.com/senior-living-marketing/) - [![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With](https://mktgessentials.com/our-work/) Show submenu for ![professional services icon](https://mktgessentials.com/hubfs/ME__ProfServicesIcon_0724.svg)We Also Work With - [Professional Services](https://mktgessentials.com/professional-services-marketing/) - [Retail & eCommerce](https://mktgessentials.com/retail-ecommerce-marketing/) - [Nonprofit](https://mktgessentials.com/non-profit-marketing/) - [See All Our Work](https://mktgessentials.com/our-work/) - [Passion](https://mktgessentials.com/passion/) Show submenu for Passion - [Our Purpose](https://mktgessentials.com/about/) - [Our People](https://mktgessentials.com/team/) - [Our Process](https://mktgessentials.com/process/) - [Client Reviews](https://mktgessentials.com/reviews/) - Let's Talk Show submenu for Let's Talk - [Contact Us](https://mktgessentials.com/contact/) - [Request a Consult](https://mktgessentials.com/marketing-consultation/) - [Blog](https://mktgessentials.com/blog/) - [Resources](https://mktgessentials.com/resources/) - [Our Work](https://mktgessentials.com/our-work/) - [Join Our Team](https://mktgessentials.com/careers/) ![Amanda Carlson's avatar](https://mktgessentials.com/hubfs/ME_TeamImgAmanda_0226.webp) # Amanda Carlson Amanda is a seasoned storyteller with over 20 years of experience in B2B publishing, specializing in the metal fabricating industry. Throughout her career, she has crafted technical articles, educational content and compelling profile pieces that bring industry professionals and their work to life. What drives her as a writer is the opportunity to discover what motivates people and tell their stories in an authentic, captivating way. When she's not writing, Amanda embraces life as a self-described homebody who enjoys reality TV, audiobooks and podcasts. She and her husband enjoy spending time outdoors and taking their dog for walks. Amanda's competitive spirit and love of teamwork, developed through playing volleyball in high school and college, continues in her role as a high school volleyball coach. ## Posts by Amanda Carlson ### [4 Reasons Your Business Is Invisible to AI Search (and How to Fix It)](https://mktgessentials.com/blog/ai-search-visibility-4-reasons-buyers-cant-find-you-marketing-essentials) Online search behavior is changing. While traditional Google search still dominates, the emergence of AI tools such as ChatGPT, Google’s AI Overviews, Perplexity, and Claude has transformed the way users interact with and search the internet. [![](https://mktgessentials.com/hubfs/Employee-Recruitment-Course-Ad.webp)](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLJOZPuEZXdpvnfUcB0dCrsB8l44W154RI1MOKj%2F0Rt7XEl7K%2FkRsPfnrRM%2FhDHkggWXWpmLHMi6B6QBW%2FM3kFjVdk9yltBpKGksOJaA6ucuz5ogkSruNQC9QJTj0jvlJVv6bp1BWEulSHGUNMfz3zvnD3ceZxnJoCDn7htGpRTEFEvACiWVPOut1EECdtEyKoGLKY5z0ZTNqQy4P3Zjqo9btuG85eFd5omUU00UaGe7v1qSoObPNwolISy8Iu8&portalId=318836) ### Posts by Category - [Strategy (163)](https://mktgessentials.com/blog/topic/strategy) - [SEO AI Visibility (74)](https://mktgessentials.com/blog/topic/seo-ai-visibility) - [Website (57)](https://mktgessentials.com/blog/topic/website) - [Creative & Content (53)](https://mktgessentials.com/blog/topic/creative-content) - [Sales (47)](https://mktgessentials.com/blog/topic/sales) - [Social Media (47)](https://mktgessentials.com/blog/topic/social-media) - [Senior Care & Living (45)](https://mktgessentials.com/blog/topic/senior-care-living) - [Agency News & Culture (39)](https://mktgessentials.com/blog/topic/agency-news-culture) - [Industrial & Manufacturing (39)](https://mktgessentials.com/blog/topic/industrial-manufacturing) - [Email (37)](https://mktgessentials.com/blog/topic/email) - [Lead Generation (22)](https://mktgessentials.com/blog/topic/lead-generation) - [Recruitment Marketing (20)](https://mktgessentials.com/blog/topic/recruitment-marketing) - [HubSpot (19)](https://mktgessentials.com/blog/topic/hubspot) - [Video (19)](https://mktgessentials.com/blog/topic/video) - [Digital Advertising (16)](https://mktgessentials.com/blog/topic/digital-advertising) - [Webinars (9)](https://mktgessentials.com/blog/topic/webinars) - [Branding (5)](https://mktgessentials.com/blog/topic/branding) - [Ecommerce (5)](https://mktgessentials.com/blog/topic/ecommerce) See all [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) **111% average client lead growth. Experts in long, trust-driven sales cycles.** [148 Schwieterman St., Minster, OH 45865](https://www.google.com/maps/dir//148+Schwieterman+St,+Minster,+OH+45865/data=!4m6!4m5!1m1!4e2!1m2!1m1!1s0x883fac211f13476d:0x6dacf85e2e0b85cc?sa=X&ved=2ahUKEwiy-5rT6suEAxXOC3kGHax1AsIQwwV6BAgWEAA) [224 S. Market St., Suite B, Troy, OH 45373](https://www.google.com/maps/dir/40.4324352,-84.04992/224+S+Market+St+b,+Troy,+OH+45373/@40.0372616,-84.2048405,18.32z/data=!4m9!4m8!1m1!4e1!1m5!1m1!1s0x883f7721f27fa09d:0xab34d96ac02cae4d!2m2!1d-84.2056564!2d40.0371176?entry=ttu) [419.629.0080](tel:4196290080) ![social icons](https://mktgessentials.com/hs-fs/hubfs/social_0423.webp?width=131&height=27&name=social_0423.webp) [About Us](https://mktgessentials.com/about) [Our Work](https://mktgessentials.com/our-work) [Client Reviews](https://mktgessentials.com/reviews) [Resources](https://mktgessentials.com/resources) [Blog](https://mktgessentials.com/blog) [Contact Us](https://mktgessentials.com/contact) [Request a Consult](https://mktgessentials.com/marketing-consultation) [Join Our Team](https://mktgessentials.com/careers) **Essential Updates** Your Go-To eNewsletter for Growing Revenue, [subscribe now!](https://inbound.mktgessentials.com/essential-updates-marketing-newsletter) © 2026 Marketing Essentials | [Privacy Policy](https://mktgessentials.com/privacy-policy/)