Amanda Carlson's avatar

Amanda Carlson

Amanda is a seasoned storyteller with over 20 years of experience in B2B publishing, specializing in the metal fabricating industry. Throughout her career, she has crafted technical articles, educational content and compelling profile pieces that bring industry professionals and their work to life. What drives her as a writer is the opportunity to discover what motivates people and tell their stories in an authentic, captivating way. When she's not writing, Amanda embraces life as a self-described homebody who enjoys reality TV, audiobooks and podcasts. She and her husband enjoy spending time outdoors and taking their dog for walks. Amanda's competitive spirit and love of teamwork, developed through playing volleyball in high school and college, continues in her role as a high school volleyball coach.

Posts by Amanda Carlson

4 Reasons Your Business Is Invisible to AI Search (and How to Fix It)

Online search behavior is changing. While traditional Google search still dominates, the emergence of AI tools such as ChatGPT, Google’s AI Overviews, Perplexity, and Claude has transformed the way users interact with and search the internet.

© 2026 Marketing Essentials | Privacy Policy