--- title: Posts by Amber Tobe | Marketing Essentials description: Read blog posts and insights by Amber Tobe. --- - [Blog](https://mktgessentials.com/blog) - [Resources](https://mktgessentials.com/resources) - [Our Work](https://mktgessentials.com/our-work) - [Join Our Team](https://mktgessentials.com/careers) [Skip to content](https://mktgessentials.com/blog/author/amber-tobe#main-content) [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) - [![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy](https://mktgessentials.com/strategy/) Show submenu for ![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy - [Project-Based Programs](https://mktgessentials.com/project-based-programs/) - [Campaigns](https://mktgessentials.com/campaigns/) - [Retainer Programs](https://mktgessentials.com/retainer-programs/) - [Strategic Audits](https://mktgessentials.com/strategic-audits/) - 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[B2B Lead Generation](https://mktgessentials.com/manufacturing-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/manufacturing-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/manufacturing-marketing/) - [Trade Show Marketing](https://mktgessentials.com/manufacturing-marketing/) - [HubSpot CRM Implementation](https://mktgessentials.com/manufacturing-marketing/) - [![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living](https://mktgessentials.com/senior-living-marketing/) Show submenu for ![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living - [Marketing Campaigns](https://mktgessentials.com/senior-living-marketing/) - [Creative & Storytelling](https://mktgessentials.com/senior-living-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/senior-living-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/senior-living-marketing/) - [Acquisition Marketing](https://mktgessentials.com/senior-living-marketing/) - 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[Blog](https://mktgessentials.com/blog/) - [Resources](https://mktgessentials.com/resources/) - [Our Work](https://mktgessentials.com/our-work/) - [Join Our Team](https://mktgessentials.com/careers/) ![Amber Tobe's avatar](https://mktgessentials.com/hubfs/ME_TeamImgAmber_0423.webp) # Amber Tobe Attention to detail, good communication and superb organizational skills are just a few of Amber’s strong traits that she uses to help her clients grow their businesses. When she is not developing new digital advertising campaigns and analyzing the best solutions for her clients, she spends time traveling, working on DIY projects, chasing her three kids and catching up with family and friends. ## Posts by Amber Tobe ### [Context Is King: My Key Takeaways from HubSpot’s UNBOUND 2026](https://mktgessentials.com/blog/unbound-2026-key-takeaways-from-hubspots-annual-conference-in-boston) I attended [HubSpot UNBOUND in Boston](https://unbound.hubspot.com/), and if I had to sum up the entire conference in two words, it would be: context wins. Every keynote, breakout, and product announcement circled back to the same idea — HubSpot's AI is only as good as the information you feed it, and building that context is now a core discipline, not a side task. Here's what stood out, and more importantly, what it means for how we serve our clients going forward. ### [Ask the Expert: Do You Have the Right Tech Stack?](https://mktgessentials.com/blog/evaluating-your-sales-tech-stack-marketing-essentials) If your sales team is still primarily working from a spreadsheet, it’s time to up your sales tech stack and enable your sales team to convert more customers. ### [How Much Should I Spend on Digital Advertising?](https://mktgessentials.com/blog/how-much-should-i-spend-on-digital-advertising) Whether launching a new business or wanting to grow, [digital advertising](https://mktgessentials.com/expertise/digital-advertising/) is a great way to reach a brand-new audience. Hear our tips for understanding the right platforms and how to get started with budgeting for ads. ### [ME Team Member Volunteers at Corn Maze for a Cause](https://mktgessentials.com/blog/me-team-member-volunteers-at-corn-maze-for-a-cause) I recently participated on the volunteer side of a well-known Mercer County event. While normally an attendee, this year, I was also a volunteer. Hosted annually by Dave Penno and the Coldwater Knights of Columbus, the Mercer County Cancer Corn Maze & Petting Zoo is quite the attraction.  [![](https://mktgessentials.com/hubfs/Employee-Recruitment-Course-Ad.webp)](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLJOZPuEZXdpvnfUcB0dCrsB8l44W154RI1MOKj%2F0Rt7XEl7K%2FkRsPfnrRM%2FhDHkggWXWpmLHMi6B6QBW%2FM3kFjVdk9yltBpKGksOJaA6ucuz5ogkSruNQC9QJTj0jvlJVv6bp1BWEulSHGUNMfz3zvnD3ceZxnJoCDn7htGpRTEFEvACiWVPOut1EECdtEyKoGLKY5z0ZTNqQy4P3Zjqo9btuG85eFd5omUU00UaGe7v1qSoObPNwolISy8Iu8&portalId=318836) ### Posts by Category - [Strategy (163)](https://mktgessentials.com/blog/topic/strategy) - [SEO AI Visibility (74)](https://mktgessentials.com/blog/topic/seo-ai-visibility) - [Website (57)](https://mktgessentials.com/blog/topic/website) - [Creative & Content (53)](https://mktgessentials.com/blog/topic/creative-content) - [Sales (47)](https://mktgessentials.com/blog/topic/sales) - [Social Media (47)](https://mktgessentials.com/blog/topic/social-media) - [Senior Care & Living (43)](https://mktgessentials.com/blog/topic/senior-care-living) - [Agency News & Culture (39)](https://mktgessentials.com/blog/topic/agency-news-culture) - [Email (37)](https://mktgessentials.com/blog/topic/email) - [Industrial & Manufacturing (37)](https://mktgessentials.com/blog/topic/industrial-manufacturing) - [Lead Generation (22)](https://mktgessentials.com/blog/topic/lead-generation) - [Recruitment Marketing (20)](https://mktgessentials.com/blog/topic/recruitment-marketing) - [HubSpot (19)](https://mktgessentials.com/blog/topic/hubspot) - [Video (19)](https://mktgessentials.com/blog/topic/video) - [Digital Advertising (16)](https://mktgessentials.com/blog/topic/digital-advertising) - [Webinars (9)](https://mktgessentials.com/blog/topic/webinars) - [Branding (5)](https://mktgessentials.com/blog/topic/branding) - [Ecommerce (5)](https://mktgessentials.com/blog/topic/ecommerce) See all [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) **111% average client lead growth. 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