Prior to working at Marketing Essentials, Brooke honed her data and analytical skills in the finance industry. Brooke is driven to see her clients achieve optimal ROI and enjoys the dynamic and collaborative aspects of advertising campaign development. When she is not crafting ads and other marketing strategies, you are likely to find Brooke enjoying the company of her young daughters and husband.
As online searches for products, services and answers continue to grow, investing in digital advertising opens the virtual front door to your business. With digital or PPC (pay-per-click) ads, you position your offerings in front of hundreds or thousands of potential customers actively searching online. Today, nearly everyone is online!
During an economic downturn, it can be tempting to pull back on advertising spend to cut costs. But the truth is: This may be the exact wrong time to cut or stop advertising.
Hey there, small business owner: I hear you. You’re ready to scale your business but lack resources in both funds and manpower to support growth.
Your consumer is in the driver’s seat now. It is imperative that you take a step back and focus on ensuring that your emails convert. You can begin increasing your email conversion rates by changing up a subject line or adding a splash of personalization. But if you really want to increase CRO you need to dig deep.
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