--- title: Posts by Brooke Taylor | Marketing Essentials description: Read blog posts and insights by Brooke Taylor. --- - [Blog](https://mktgessentials.com/blog) - [Resources](https://mktgessentials.com/resources) - [Our Work](https://mktgessentials.com/our-work) - [Join Our Team](https://mktgessentials.com/careers) [Skip to content](https://mktgessentials.com/blog/author/brooke-taylor#main-content) [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) - [![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy](https://mktgessentials.com/strategy/) Show submenu for ![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy - [Project-Based Programs](https://mktgessentials.com/project-based-programs/) - [Campaigns](https://mktgessentials.com/campaigns/) - [Retainer Programs](https://mktgessentials.com/retainer-programs/) - 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[B2B Lead Generation](https://mktgessentials.com/manufacturing-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/manufacturing-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/manufacturing-marketing/) - [Trade Show Marketing](https://mktgessentials.com/manufacturing-marketing/) - [HubSpot CRM Implementation](https://mktgessentials.com/manufacturing-marketing/) - [![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living](https://mktgessentials.com/senior-living-marketing/) Show submenu for ![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living - [Marketing Campaigns](https://mktgessentials.com/senior-living-marketing/) - [Creative & Storytelling](https://mktgessentials.com/senior-living-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/senior-living-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/senior-living-marketing/) - [Acquisition Marketing](https://mktgessentials.com/senior-living-marketing/) - 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[Blog](https://mktgessentials.com/blog/) - [Resources](https://mktgessentials.com/resources/) - [Our Work](https://mktgessentials.com/our-work/) - [Join Our Team](https://mktgessentials.com/careers/) ![Brooke Taylor's avatar](https://mktgessentials.com/hubfs/ME_TeamImgBrooke_0423.webp) # Brooke Taylor Prior to working at Marketing Essentials, Brooke honed her data and analytical skills in the finance industry. Brooke is driven to see her clients achieve optimal ROI and enjoys the dynamic and collaborative aspects of advertising campaign development. When she is not crafting ads and other marketing strategies, you are likely to find Brooke enjoying the company of her young daughters and husband. ## Posts by Brooke Taylor ### [The 5 Most Powerful Digital Ads You Should be Using Today](https://mktgessentials.com/blog/the-5-most-powerful-digital-ads-you-should-be-using-today) As online searches for products, services and answers continue to grow, [investing in digital advertising](https://mktgessentials.com/expertise/digital-advertising/)opens the virtual front door to your business. With digital or [PPC (pay-per-click) ads](https://mktgessentials.com/blog/what-the-heck-is-ppc-gifographic), you position your offerings in front of hundreds or thousands of potential customers actively searching online. Today, nearly everyone is online! ### [How to Capture More Market Share via Online Advertising](https://mktgessentials.com/blog/an-economic-downturn-is-the-best-time-to-capture-more-market-share-via-advertising) During an economic downturn, it can be tempting to pull back on advertising spend to cut costs. But the truth is: This may be the *exact wrong time* to cut or stop advertising. ### [How to Maximize Paid Media as a Small Business on a Small Budget](https://mktgessentials.com/blog/how-to-maximize-paid-media-as-small-business-budget) **Hey there, small business owner: I hear you.** You’re ready to scale your business but lack resources in both funds and manpower to support growth. ### [Email Marketing: Is It Worth It? You Better Convert It.](https://mktgessentials.com/blog/email-marketing-is-it-worth-it-you-better-convert-it) Your consumer is in the driver’s seat now. It is imperative that you take a step back and focus on ensuring that your emails convert. You can begin increasing your email conversion rates by changing up a subject line or adding a splash of personalization. But if you really want to increase CRO you need to dig deep. [![](https://mktgessentials.com/hubfs/Employee-Recruitment-Course-Ad.webp)](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLJOZPuEZXdpvnfUcB0dCrsB8l44W154RI1MOKj%2F0Rt7XEl7K%2FkRsPfnrRM%2FhDHkggWXWpmLHMi6B6QBW%2FM3kFjVdk9yltBpKGksOJaA6ucuz5ogkSruNQC9QJTj0jvlJVv6bp1BWEulSHGUNMfz3zvnD3ceZxnJoCDn7htGpRTEFEvACiWVPOut1EECdtEyKoGLKY5z0ZTNqQy4P3Zjqo9btuG85eFd5omUU00UaGe7v1qSoObPNwolISy8Iu8&portalId=318836) ### Posts by Category - [Strategy (163)](https://mktgessentials.com/blog/topic/strategy) - [SEO AI Visibility (74)](https://mktgessentials.com/blog/topic/seo-ai-visibility) - [Website (57)](https://mktgessentials.com/blog/topic/website) - [Creative & Content (53)](https://mktgessentials.com/blog/topic/creative-content) - [Sales (47)](https://mktgessentials.com/blog/topic/sales) - [Social Media (47)](https://mktgessentials.com/blog/topic/social-media) - [Senior Care & Living (43)](https://mktgessentials.com/blog/topic/senior-care-living) - [Agency News & Culture (39)](https://mktgessentials.com/blog/topic/agency-news-culture) - [Email (37)](https://mktgessentials.com/blog/topic/email) - [Industrial & Manufacturing (37)](https://mktgessentials.com/blog/topic/industrial-manufacturing) - [Lead Generation (22)](https://mktgessentials.com/blog/topic/lead-generation) - [Recruitment Marketing (20)](https://mktgessentials.com/blog/topic/recruitment-marketing) - [HubSpot (19)](https://mktgessentials.com/blog/topic/hubspot) - [Video (19)](https://mktgessentials.com/blog/topic/video) - [Digital Advertising (16)](https://mktgessentials.com/blog/topic/digital-advertising) - [Webinars (9)](https://mktgessentials.com/blog/topic/webinars) - [Branding (5)](https://mktgessentials.com/blog/topic/branding) - [Ecommerce (5)](https://mktgessentials.com/blog/topic/ecommerce) See all [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) **111% average client lead growth. Experts in long, trust-driven sales cycles.** [148 Schwieterman St., Minster, OH 45865](https://www.google.com/maps/dir//148+Schwieterman+St,+Minster,+OH+45865/data=!4m6!4m5!1m1!4e2!1m2!1m1!1s0x883fac211f13476d:0x6dacf85e2e0b85cc?sa=X&ved=2ahUKEwiy-5rT6suEAxXOC3kGHax1AsIQwwV6BAgWEAA) [224 S. 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