--- title: Posts by Jessica OʼBrien | Marketing Essentials description: Read blog posts and insights by Jessica OʼBrien. --- - [Blog](https://mktgessentials.com/blog) - [Resources](https://mktgessentials.com/resources) - [Our Work](https://mktgessentials.com/our-work) - [Join Our Team](https://mktgessentials.com/careers) [Skip to content](https://mktgessentials.com/blog/author/jessica-o%CA%BCbrien#main-content) [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) - [![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy](https://mktgessentials.com/strategy/) Show submenu for ![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy - [Project-Based Programs](https://mktgessentials.com/project-based-programs/) - [Campaigns](https://mktgessentials.com/campaigns/) - [Retainer Programs](https://mktgessentials.com/retainer-programs/) - 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[Search Engine Optimization](https://mktgessentials.com/seo/) - [AEO/GEO](https://mktgessentials.com/aeo-geo) - [Lead Generation](https://mktgessentials.com/web-design-development/#uxdesign) - [![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing](https://mktgessentials.com/digital-marketing/) Show submenu for ![digital marketing icon](https://mktgessentials.com/hubfs/ME__MarkSolutIcon3_0724.svg)Digital Marketing - [Video & Photography](https://mktgessentials.com/video-photography/) - [Digital Advertising](https://mktgessentials.com/digital-advertising/) - [Social Media](https://mktgessentials.com/digital-marketing/#socialmedia) - [Email Marketing](https://mktgessentials.com/digital-marketing/#emailmarketing) - [Content Marketing](https://mktgessentials.com/digital-marketing/#contentmarketing) - [Recruitment Marketing](https://mktgessentials.com/recruitment/) - [Digital Marketing Coaching](https://mktgessentials.com/digital-marketing-coaching/) - 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[B2B Lead Generation](https://mktgessentials.com/manufacturing-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/manufacturing-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/manufacturing-marketing/) - [Trade Show Marketing](https://mktgessentials.com/manufacturing-marketing/) - [HubSpot CRM Implementation](https://mktgessentials.com/manufacturing-marketing/) - [![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living](https://mktgessentials.com/senior-living-marketing/) Show submenu for ![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living - [Marketing Campaigns](https://mktgessentials.com/senior-living-marketing/) - [Creative & Storytelling](https://mktgessentials.com/senior-living-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/senior-living-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/senior-living-marketing/) - [Acquisition Marketing](https://mktgessentials.com/senior-living-marketing/) - 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[Blog](https://mktgessentials.com/blog/) - [Resources](https://mktgessentials.com/resources/) - [Our Work](https://mktgessentials.com/our-work/) - [Join Our Team](https://mktgessentials.com/careers/) ![Jessica OʼBrien's avatar](https://mktgessentials.com/hubfs/jessicab-headshot.jpg) # Jessica OʼBrien Jessica is a professional writer who's passionate about content strategy and paying close attention to the details. You can find her work just about anywhere, from clients' blogs to social media to websites. She's been published in outlets like AAA Magazine, the Cincinnati Enquirer and the Dayton Daily News. When she's not writing, she's thinking about writing. Or eating. ## Posts by Jessica OʼBrien ### [4 Mistakes to Avoid in Your Industrial Marketing Strategy](https://mktgessentials.com/blog/4-mistakes-to-avoid-in-your-industrial-marketing-strategy) Do you have a marketing strategy in place for your industrial or manufacturing business? Great!  ### [Mistakes Manufacturing Companies Should Avoid With Marketing](https://mktgessentials.com/blog/mistakes-manufacturing-companies-should-avoid-with-marketing) Is your manufacturing business staying on pace with the competition? Now is the time to reassess and audit your marketing strategy to avoid the most common pitfalls.  ### [3 Ways to Boost Your Industrial Brand With Marketing](https://mktgessentials.com/blog/3-ways-to-boost-your-industrial-brand-with-marketing) Is your industrial brand standing out from the competition? In this video, we’ll discuss three ways you can highlight your company’s expertise this year and position yourself for success in sales and marketing.  ### [How to Plan Your Marketing Budget for 2024](https://mktgessentials.com/blog/how-to-plan-your-marketing-budget-for-2024) As you prepare for 2024, you’re likely working on a budget and plan for your marketing dollars. A question we often hear is: ### [Marketing Basics for Nonprofits: How Can I Get Started on a Budget?](https://mktgessentials.com/blog/marketing-basics-for-nonprofits-how-can-i-get-started-on-a-budget) If you work at a nonprofit, you know it’s important to share your mission with the public for fundraising, awareness, and support, but it can be difficult when juggling so many other tasks.  In this article, we’ll explore some of the best practices to keep in mind when creating a marketing strategy for your nonprofit organization — even if you’re on a tight budget. 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