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Luke Watercutter

Luke is a passionate writer, content strategist and goal-oriented professional dedicated to helping companies and organizations succeed. With a background in communications, marketing and the non-profit sector, he brings a creative and strategic approach to every project. Whether he’s writing content or developing new strategies, Luke is deeply committed and unafraid to challenge the status quo in pursuit of new possibilities. A collaborative team player, he thrives on working with others to brainstorm and bring innovative ideas to life. When Luke isn’t working on a project, you can find him spending time with family and friends, hiking, enjoying the outdoors and diving into another podcast.

Posts by Luke Watercutter

How To Improve Your Facebook Ads with Conversion Rate Optimization

Conversion Rate Optimization isn't just for websites — it's essential for social media advertising as well. With billions of people scrolling through their feeds every day, you've got incredible potential to reach your ideal customers through social media ads, especially on Facebook.

Save Money With The Many Benefits of Email Marketing

Initially published in 2015 and updated in 2025.

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