--- title: Posts by Patty Cisco | Marketing Essentials description: Read blog posts and insights by Patty Cisco. --- - [Blog](https://mktgessentials.com/blog) - [Resources](https://mktgessentials.com/resources) - [Our Work](https://mktgessentials.com/our-work) - [Join Our Team](https://mktgessentials.com/careers) [Skip to content](https://mktgessentials.com/blog/author/patty-cisco/page/2#main-content) [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) - [![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy](https://mktgessentials.com/strategy/) Show submenu for ![strategy icon](https://mktgessentials.com/hubfs/ME_strategy_nav.svg)Strategy - [Project-Based Programs](https://mktgessentials.com/project-based-programs/) - [Campaigns](https://mktgessentials.com/campaigns/) - [Retainer Programs](https://mktgessentials.com/retainer-programs/) - 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[B2B Lead Generation](https://mktgessentials.com/manufacturing-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/manufacturing-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/manufacturing-marketing/) - [Trade Show Marketing](https://mktgessentials.com/manufacturing-marketing/) - [HubSpot CRM Implementation](https://mktgessentials.com/manufacturing-marketing/) - [![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living](https://mktgessentials.com/senior-living-marketing/) Show submenu for ![senior living icon](https://mktgessentials.com/hubfs/ME__SeniorLivingIcon4_0724.svg)Senior Living - [Marketing Campaigns](https://mktgessentials.com/senior-living-marketing/) - [Creative & Storytelling](https://mktgessentials.com/senior-living-marketing/) - [Website Strategy & Dev](https://mktgessentials.com/senior-living-marketing/) - [SEO/AEO/GEO](https://mktgessentials.com/senior-living-marketing/) - [Acquisition Marketing](https://mktgessentials.com/senior-living-marketing/) - 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[Blog](https://mktgessentials.com/blog/) - [Resources](https://mktgessentials.com/resources/) - [Our Work](https://mktgessentials.com/our-work/) - [Join Our Team](https://mktgessentials.com/careers/) ![Patty Cisco's avatar](https://mktgessentials.com/hubfs/ME_Patty_1024.webp) # Patty Cisco As founder of Marketing Essentials, Patty’s continual quest and drive for helping businesses grow is her passion. With over 30 years of strategic business management and leadership experience, she is known as a catalyst and understands the challenges CEO’s and Marketing Directors face in executing inbound digital marketing & sales strategies that yield results. No surprise you will find her feeding her hunger for life long learning with a good book and latte! ## Posts by Patty Cisco ### [How Marketing Essentials is Responding to COVID-19](https://mktgessentials.com/blog/how-marketing-essentials-is-responding-to-covid-19) ![patty-headshot](https://mktgessentials.com/hs-fs/hubfs/patty-headshot.jpg?width=254&name=patty-headshot.jpg)The coronavirus pandemic has forever changed how businesses operate. However, we have yet to truly understand the type and magnitude of what those changes will be and how they will affect our daily lives going forward.  ### [Marketing Essentials Takes Boston: HubSpot, Seafood, Old Dogs & More](https://mktgessentials.com/blog/marketing-essentials-takes-boston-hubspot-seafood-old-dogs-more)   ### [Why a Killer Online Presence Is Key for Recruitment Marketing](https://mktgessentials.com/blog/why-a-killer-online-presence-is-key-for-recruitment-marketing) Think back to when you applied for your first job as an adult. Before you even submitted that resume, would you have been able to pick your future coworkers out of a crowd? Would you know how the office celebrated birthdays? What the break room looked like? What cool project your future supervisor had just finished? ### [What is an SLA between Sales and Marketing?](https://mktgessentials.com/blog/what-is-an-sla-between-sales-and-marketing) A Service Level Agreement (SLA) between sales and marketing is a written agreement - a contract of sorts - that outlines a common goal and the expectations of each team in helping to achieve that goal. ### [How To Write a Blog for Your Business When You’re Not a Writer](https://mktgessentials.com/blog/how-to-write-a-blog-for-your-business-when-you-are-not-a-writer) Convinced about the benefits of blogging but not sure how to do it for your business? Here’s how to write a killer blog for your business, even if you aren’t the world’s best writer. [![](https://mktgessentials.com/hubfs/Employee-Recruitment-Course-Ad.webp)](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLJOZPuEZXdpvnfUcB0dCrsB8l44W154RI1MOKj%2F0Rt7XEl7K%2FkRsPfnrRM%2FhDHkggWXWpmLHMi6B6QBW%2FM3kFjVdk9yltBpKGksOJaA6ucuz5ogkSruNQC9QJTj0jvlJVv6bp1BWEulSHGUNMfz3zvnD3ceZxnJoCDn7htGpRTEFEvACiWVPOut1EECdtEyKoGLKY5z0ZTNqQy4P3Zjqo9btuG85eFd5omUU00UaGe7v1qSoObPNwolISy8Iu8&portalId=318836) ### Posts by Category - [Strategy (163)](https://mktgessentials.com/blog/topic/strategy) - [SEO AI Visibility (74)](https://mktgessentials.com/blog/topic/seo-ai-visibility) - [Website (57)](https://mktgessentials.com/blog/topic/website) - [Creative & Content (53)](https://mktgessentials.com/blog/topic/creative-content) - [Sales (47)](https://mktgessentials.com/blog/topic/sales) - [Social Media (47)](https://mktgessentials.com/blog/topic/social-media) - [Senior Care & Living (43)](https://mktgessentials.com/blog/topic/senior-care-living) - [Agency News & Culture (39)](https://mktgessentials.com/blog/topic/agency-news-culture) - [Email (37)](https://mktgessentials.com/blog/topic/email) - [Industrial & Manufacturing (37)](https://mktgessentials.com/blog/topic/industrial-manufacturing) - [Lead Generation (22)](https://mktgessentials.com/blog/topic/lead-generation) - [Recruitment Marketing (20)](https://mktgessentials.com/blog/topic/recruitment-marketing) - [HubSpot (19)](https://mktgessentials.com/blog/topic/hubspot) - [Video (19)](https://mktgessentials.com/blog/topic/video) - [Digital Advertising (16)](https://mktgessentials.com/blog/topic/digital-advertising) - [Webinars (9)](https://mktgessentials.com/blog/topic/webinars) - [Branding (5)](https://mktgessentials.com/blog/topic/branding) - [Ecommerce (5)](https://mktgessentials.com/blog/topic/ecommerce) See all [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) **111% average client lead growth. Experts in long, trust-driven sales cycles.** [148 Schwieterman St., Minster, OH 45865](https://www.google.com/maps/dir//148+Schwieterman+St,+Minster,+OH+45865/data=!4m6!4m5!1m1!4e2!1m2!1m1!1s0x883fac211f13476d:0x6dacf85e2e0b85cc?sa=X&ved=2ahUKEwiy-5rT6suEAxXOC3kGHax1AsIQwwV6BAgWEAA) [224 S. 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