---
title: Marketing Essentials' AEO/GEO Checklist
description: To help you get started improving your business' AI Visibility, we're unveiling Marketing Essentials' AEO/GEO checklist. Here you'll find the tools and tactics we rely on for our own clients.
image: https://mktgessentials.com/hubfs/ME_AEOGEOChecklist-FI_0826.webp
---

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Posted by [Rachel Stephens](https://mktgessentials.com/blog/author/rachel-stephens)  on September 1, 2026

# Marketing Essentials' AEO/GEO Checklist

[Blog](https://mktgessentials.com/blog) › [SEO AI Visibility](https://mktgessentials.com/blog/topic/seo-ai-visibility) › Marketing Essentials' AEO/GEO Checklist

![AI Search on a Computer](https://mktgessentials.com/hubfs/ME_AEOGEOChecklist-FI_0826.webp)

You're well aware that your potential clientele is on ChatGPT researching and evaluating your products and services. The question is how to start showing up in those conversations in the most favorable way.

That's where AEO and GEO come in. Here's the shorthand version:

- **SEO**: get ranked
- **AEO**: be the answer
- **GEO**: be the source

Answer Engine Optimization (AEO) is about shaping your on-page content so an AI tool can lift it directly into its answer. Generative Engine Optimization (GEO) is broader: it's about your credibility and presence beyond your own site, so AI tools trust you enough to cite you as a source in the first place. The two work together, but they're not the same thing, and neither one replaces good, old-fashioned SEO. My colleague, Adam, breaks it down really well in this video: [The New Search Landscape: SEO vs AEO vs GEO](https://youtu.be/PUitF0skG-w?si=8P8JN6fY0C-qRoDA)

SEO is still the building block. A client can rank No. 1 for their SEO targets and still fall short in AEO/GEO. However, it's unlikely an LLM would ever cite a source with weak SEO. AEO and GEO extend SEO's reach into AI-driven answers rather than replacing it. (If you're newer to SEO fundamentals, our [original SEO checklist](https://mktgessentials.com/blog/marketing-essentials-seo-checklist) is a good starting point, but as you'll see below, quite a bit has evolved since we wrote it.)

To help you get started improving your business' AI Visibility, we're unveiling Marketing Essentials' **AEO/GEO checklist**. Here you'll find the tools and tactics we rely on for our own clients.

## **How Does AEO/GEO Work?**

I like to summarize AEO/GEO as AI Visibility - it's the marketing practice focused on how AI tools discover, understand and cite your business when someone asks a question.

Instead of crawling and ranking pages the way a traditional search engine does, generative AI tools synthesize an answer by pulling from both your website and the broader web. If the information they need is thin, outdated or missing, the AI will either skip you in favor of a competitor or guess (and guessing is always less than ideal).

Let's say you're a manufacturer of custom industrial baking pans. A prospective customer might not search “bun pans”; they might ask an LLM, “who makes strap pans for sandwich bread lines?” or “is there a bakeware supplier that works directly with engineering teams during line design?” Showing up for those specific, intent-rich questions matters more than ranking for a broad, generic term, even if fewer people are asking them. That's the AEO/GEO mindset: own the highly specific question, and you attract the right audience.

To be honest, this isn't your typical “checklist” approach. It's not like you can check all the boxes and magically start appearing as you want to in ChatGPT. But I do find this list to be helpful in identifying the gaps and opportunities in your current situation.

## **Marketing Essentials' AEO/GEO Checklist**

To be honest, this isn't your typical “checklist” approach. It's not like you can check all the boxes and magically start appearing as you want to in ChatGPT. But I do find this list to be helpful in identifying the gaps and opportunities in your current situation.

![The Essential AEO/GEO Checklist](https://mktgessentials.com/hs-fs/hubfs/AEOGEO%20Checklist%20(1)-1.png?width=782&height=1012&name=AEOGEO%20Checklist%20(1)-1.png)

## **Marketing Essentials' AEO/GEO Checklist, Explained:**

### **AEO/GEO Tools**

There are a growing number of tools that help you understand and track how your business shows up in AI-generated answers. We use these tools to analyze how you're currently performing and where there's room to improve.

- **Traditional Web Analytics such as Google Analytics 4 (GA4)** – Filter your traffic sources for AI referral traffic to see how much of your traffic is coming from AI platforms and which pages it's landing on.
- **HubSpot AI Search Grader** – A benchmarking tool that scores your visibility on a scale of 1-100 across platforms like ChatGPT, Perplexity and Gemini for your specific products or services. There are a variety of grader tools out there; you can choose your favorite. We like the one HubSpot has put together, and it’s totally free: [https://www.hubspot.com/ai-search-grader](https://www.hubspot.com/ai-search-grader).
- **Search Engine AI Performance Reports** – Specifically: Bing Webmaster Tools & Google Search Console's Generative AI Performance Report. These tools provide AI performance reporting that shows how your site is surfaced in the respective AI platform's AI-generated results.
- **Prompt Tracking Tools** – Again, there are a variety of prompt tracking tools available. [Semrush offers prompt tracking](https://www.semrush.com/kb/1503-prompt-tracking) for how your brand appears in ChatGPT and other AI platforms, similar to traditional keyword rank tracking. For our HubSpot Marketing Hub Professional and Enterprise clients, we use [HubSpot’s AEO tool](https://www.hubspot.com/products/aeo).

Don’t overlook the power of Manual Prompt Testing. I always run my own prompts directly in ChatGPT or Claude to see exactly how the platform understands the brand and how it suggests them in the chat experience.

### **AEO/GEO Tactics**

Once you've identified what's working and where you're falling short, you're ready to take action to improve your AI visibility. These tactics generally fall into three buckets: notability, content and technical foundation.

#### **1. Notability & Popularity**

Notability and popularity indicators look for how well-known and credible your business appears across the web.

1. **Brand sentiment and reviews** – AI tools weigh heavily into how your brand is discussed across the internet, including reviews, commentary and reputation.
2. **Citations** – Make sure a clear and relatively consistent description of who you are and what you do appears across the web, not just on your own website. This serves as confirmation of your legitimacy.
3. **PR and recognition opportunities** – Association pages, exhibitor listings, trade publication features, speaking engagements and awards referenced by third-party media all give AI tools more places to find and confirm information about you.

#### **2. Comprehensive & Citable Content**

This is really about whether there's enough substance on your site for an AI tool to work with. If the information isn't there, it can't cite you for it.

1. **Detailed product/service content** – Thin descriptions leave AI tools guessing. Go deep enough that an AI could accurately answer a specific question using only your page. Pages with one clear focus tend to perform best here. If an AI tool can't easily extract what a page is about, it'll move on and find the answer somewhere else.
2. **Consistent brand messaging** – Make sure a clear, consistent description of who you are and what you do appears across your site so AI tools can easily identify and summarize your business correctly.
3. **Conversational, Q&A-style content** – People increasingly phrase searches as full questions rather than short keywords. Content written to directly, specifically answer those questions tends to perform better in AI results. Generic content that anyone (even a machine…) could have written rarely gets cited.
4. **Pricing transparency** – If you can't list specific prices, a pricing indication such as starting prices, ranges, or a "what affects cost" breakdown, gives AI tools something concrete to point to when someone asks about cost or comparisons. Without it, they'll either skip you or estimate.
5. **Original insights and data** – Research, data, or perspectives that can't be found anywhere else make your content genuinely citable, rather than one of a dozen similar sources saying the same thing.
6. **Stated differentiators** – Clearly state who your product or service is (and isn't) right for. If you don't define that yourself, an AI tool may end up pulling that narrative from a review or a competitor's comparison page instead.

#### **3. Formatting & Technical Foundation**

The formatting and technical foundation are unglamorous, but they're what make your site readable and easy for LLMs to pull from.

1. **Clear page structure** – Logical headers and an easy-to-follow hierarchy make it easier for both search engines and AI tools to pull accurate information out of your content.
2. **Google Business Profile completeness** – A complete profile (description, images, correct URL) feeds Google's knowledge graph, which a lot of AI tools draw from directly.
3. **Site speed and crawlability** – The same technical fundamentals that support traditional SEO (fast load times, no broken links, clean crawlability) are still the foundation AI visibility is built on. Skip this step and everything above it gets harder.
4. **Structured data/schema markup** – Helps AI tools accurately parse what a page is actually about, especially for products and services.

 

## **Real Results: SEO & AI Visibility Wins**

A common question in SEO is how long it will take to see results. The jury is still out on what the answer is for AI visibility, but here are some examples that might give you an idea of what to expect.

We recently worked with a new brand that was completely unfindable in search and AI-generated results. After aligning the Google Business Profile and primary SEO elements on the website and requesting indexing, the site was showing up properly in both search and AI Mode **within one month.**

In another case, a manufacturing company had been on an SEO program with us for more than one year (so it had a solid SEO foundation); after performing an AI Research & Strategy and implementing the recommendations, **referral traffic from AI sources more than tripled.**

The best result of all is a client telling us a new customer found them through AI, which is what we keep hearing (and celebrating!) over and over the past few months.

## **See How AEO/GEO Can Make a Difference**

AI visibility is still new territory, but the businesses investing in it now are positioning themselves to be the trusted answer when their customers ask. Learn more about an [AI research and strategy](https://mktgessentials.com/seo/#audit).

Posted by [Rachel Stephens](https://mktgessentials.com/blog/author/rachel-stephens) on September 1, 2026

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