---
title: The Cost of Non-Compliance with Online Marketing
description: Catch up on the latest SEO best practices for your health care website. Build your brand on a mobile responsive site.
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Posted by [Patty Cisco](https://mktgessentials.com/blog/author/patty-cisco)  on September 3, 2015

# The Cost of Non-Compliance with Online Marketing

[Blog](https://mktgessentials.com/blog) › [Strategy](https://mktgessentials.com/blog/topic/strategy) › The Cost of Non-Compliance with Online Marketing

![](https://mktgessentials.com/hubfs/2016/Q1/images/press-doorbell.jpg)

Imagine peering out the window at the back of the house wondering where all of your visitors are, when the whole time they’ve been right at your front door. It’s important from time to time to make sure the doorbell works.

If you are not employing the latest SEO (Search Engine Optimization) best practices, this could be happening to you. In fact, relying on old and outdated SEO tactics can actually damage your search rankings.

## **Increased Sales and Enhanced Brand Awareness**

Today, SEO has evolved taking into account social platforms and mobile responsive websites. Premiums are put on fresh, engaging content that can be shared across a wide spectrum of channels and accessed cleanly and clearly on a variety of devices. Companies capitalizing on these trends are increasing sales leads and enhancing their brand awareness.

As more and more people rely on mobile devices and social media to consume and share information, a subtle shift has occurred in SEO. Relationships and the information shared among those relationships are a better indicator of trust than the number of links that may be on a web page. After all, we are all more inclined to follow the recommendation of family or friends than an advertisement.

The key to moving up in the search rankings and garnering qualified leads is publishing high quality, useful content. Start with a commitment to create the best possible experience for your defined audience. Provide specific and useful information. Offer a unique perspective from a wide range of sources. Prove you are credible by using original research and citations. It all sounds like a tall order, but it goes hand-in-hand with any health care provider’s core objectives.

**Don’t miss the online leads at your door. Let the experts at Marketing Essentials help employ the latest SEO best practices. Contact one of our digital strategists today at (419.629.0080).**

Posted by [Patty Cisco](https://mktgessentials.com/blog/author/patty-cisco) on September 3, 2015

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