--- title: Which Social Media Platforms Should Your Company Be On? description: How can you determine which social channels you should be on? Looking at the demographics for the 7 top channels is a good place to start. 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[Blog](https://mktgessentials.com/blog/) - [Resources](https://mktgessentials.com/resources/) - [Our Work](https://mktgessentials.com/our-work/) - [Join Our Team](https://mktgessentials.com/careers/) Posted by [Patty Cisco](https://mktgessentials.com/blog/author/patty-cisco) on February 18, 2016 # Which Social Media Platforms Should Your Company Be On? [Blog](https://mktgessentials.com/blog) › [Social Media](https://mktgessentials.com/blog/topic/social-media) › Which Social Media Platforms Should Your Company Be On? ![social-media.jpg](https://mktgessentials.com/hubfs/Changed%20Blog%20Images/social-media.jpg) Which social channels are you using in your marketing? Are you sure they are the right channels for your organization? Are you reaching your audience? Are they engaging with your brand? If your audience isn’t engaging with your brand, then they might just be hanging out with your competitors in their social channels. In 2013, only 60% of companies were using social media, now 90% of companies are in social for marketing purposes. Don’t get left behind! ## How Do You Know You’re Using the Right Social Channels? There are thousands of social channels out there. Even if you narrow it down to just the [major social channels](https://en.wikipedia.org/wiki/List_of_social_networking_websites), there are still too many for any one organization to effectively manage for marketing. And, quite honestly, you don’t need to be on all the social channels. You need to focus your social marketing efforts in the channels that your personas are actively using. The first step in determining which social media channels your company should be actively marketing in is to look at the demographics. Here’s a demographic breakdown of seven top social media channels: ## [Facebook](http://facebook.com) Demographics & Stats First, you should know that 62% of the entire global adult population is on Facebook. ([Pew Research](http://www.pewinternet.org/2015/08/19/the-demographics-of-social-media-users/)) With [1.44 billion monthly active users](http://investor.fb.com/releasedetail.cfm?ReleaseID=908022), Facebook is definitely the leader of the social channels. But, that doesn’t necessarily mean it’s the right channel for you to focus your social marketing efforts. **Who’s on Facebook? Consider these demographic statistics:** 66% of all male internet users are on Facebook 77% of all female internet users are on Facebook 71% of all urban internet users are on Facebook 72% of all suburban internet users are on Facebook 69% of all rural internet users are on Facebook 87% of 18-29 year-old internet users are on Facebook 73% of 30-49 year-old internet users are on Facebook 63% of 50-64 year-old internet users are on Facebook 56% of 65 year-old and up internet users are on Facebook ## [YouTube](http://youtube.com) Demographics & Stats YouTube is a little different from other social channels like Facebook and Twitter. It is one form of content – videos. And you only interact in the form of comments, likes & shares on those videos. Interestingly, YouTube is part social, part search engine. YouTube is generally recognized as the [number 2 most-used search engine](https://www.thinkwithgoogle.com/articles/i-want-to-do-micro-moments.html). If you aren’t using [video as a form of content in your inbound marketing](http://blog.hubspot.com/marketing/video-marketing-statistics), then you are falling behind. **Who’s on YouTube? Consider these demographic statistics:** 82% of 14-17 year-old internet users are on YouTube 72% of 18-24 year-old internet users are on YouTube 58% of 25-55 year-old internet users are on YouTube 43% of 56 year-old and up internet users are on YouTube [According to YouTube,](https://www.youtube.com/yt/press/statistics.html) their channel reaches more 18-49 year-olds than any single cable network in the US. ## [LinkedIn](http://linkedin.com) Demographics & Stats LinkedIn is generally considered to be the [first choice for B2B social](https://www.linkedin.com/pulse/linkedin-tips-what-you-must-know-b2b-marketing-jerome-knyszewski) media marketing. If you are a B2B organization, you should definitely look at LinkedIn as part of your inbound marketing mix before you consider marketing on any of the other social platforms. **Who’s on LinkedIn? Consider these demographic statistics:** 28% of all male internet users are on LinkedIn 27% of all female internet users are on LinkedIn 32% of all urban internet users are on LinkedIn 29% of all suburban internet users are on LinkedIn 14% of all rural internet users are on LinkedIn 23% of 18-29 year-old internet users are on LinkedIn 31% of 30-49 year-old internet users are on LinkedIn 30% of 50-64 year-old internet users are on LinkedIn 21% of 65 year-old and up internet users are on LinkedIn **LinkedIn also has the highest income and education levels of any of the social channels:** 44% of LinkedIn users earn over $75,000 per year 50% of LinkedIn users have a college degree ## [Twitter](http://twitter.com) Demographics & Stats Like many of the newer social platforms, Twitter skews to a younger audience. Twitter is also showing greater increases in male users over female users. If you are targeting a younger, more urban audience (see stats below), Twitter may be a strong social channel for your digital marketing mix. **Who’s on Twitter? Consider these demographic statistics:** 24% of all male internet users are on Twitter 21% of all female internet users are on Twitter 25% of all urban internet users are on Twitter 23% of all suburban internet users are on Twitter 17% of all rural internet users are on Twitter 37% of 18-29 year-old internet users are on Twitter 25% of 30-49 year-old internet users are on Twitter 12% of 50-64 year-old internet users are on Twitter 10% of 65 year-old and up internet users are on Twitter ## [Pinterest](http://pinterest.com) Demographics & Stats Pinterest is essentially an image curation platform. If you have a very visual product or service, and you are targeting women (see stats below), you may very well want to consider Pinterest in your social marketing strategy mix. Interestingly, Pinterest is the only social channel with the highest population in rural areas. **Who’s on Pinterest? Consider these demographic statistics:** 13% of all male internet users are on Pinterest 42% of all female internet users are on Pinterest 25% of all urban internet users are on Pinterest 29% of all suburban internet users are on Pinterest 30% of all rural internet users are on Pinterest 34% of 18-29 year-old internet users are on Pinterest 28% of 30-49 year-old internet users are on Pinterest 27% of 50-64 year-old internet users are on Pinterest 17% of 65 year-old and up internet users are on Pinterest ## [Snapchat](https://itunes.apple.com/us/app/snapchat/id447188370?mt=8) Demographics & Stats Snapchat is the leader in what is called “ephemeral marketing.” Available only as an app on mobile devices, Snapchat users send snaps that last from 10 seconds to 24 hours. Once the set time period expires, the snap is gone. Four hundred million snaps are sent each day by over 100 million active Snapchat users. [Snapchat continues to create avenues for companies to effectively market on their channel.](https://www.snapchat.com/ads) **Who’s on Snapchat? Consider these demographic statistics:** 70% of Snapchat users are male 30% of Snapchat users are female 23% of US 13-17 year-olds are using Snapchat 37% of US 18-24 year-olds are using Snapchat 26% of US 25-34 year-olds are using Snapchat 12% of US 35-54 year-olds are using Snapchat 2% of US 55 year-olds and up are using Snapchat ## [Instagram](https://www.instagram.com/) Demographics & Stats [Instagram is a mobile-first app](https://itunes.apple.com/us/app/instagram/id389801252), but not exclusive to mobile like Snapchat. Instagram is a very visual platform (Aside: Honestly, all social platforms are visual. You need great imagery to be successful in any social channel.) **Who’s on Instagram? Consider these demographic statistics:** 22% of all male internet users are on Instagram 29% of all female internet users are on Instagram 28% of all urban internet users are on Instagram 26% of all suburban internet users are on Instagram 19% of all rural internet users are on Instagram 53% of 18-29 year-old internet users are on Instagram 25% of 30-49 year-old internet users are on Instagram 11% of 50-64 year-old internet users are on Instagram 6% of 65 year-old and up internet users are on Instagram As you consider social, use the demographic information to guide your initial decisions. But, once you’re in a social channel use metrics around engagement to determine if it is truly the right channel for you. How do people engage with your channel? Are they liking, favoriting, sharing, retweeting, commenting? If your engagement numbers are low it could be you are not providing the right content for your audience, or it could be your primary audience isn’t on that channel. #### Need help developing a social media marketing strategy? [Contact Marketing Essentials today!](https://mktgessentials.com/contact/) Posted by [Patty Cisco](https://mktgessentials.com/blog/author/patty-cisco) on February 18, 2016 A MUST READ! ![newsletter icon](https://mktgessentials.com/hubfs/ME_airplane_newslettergraphic_big.png) ## Subscribe To Essential Updates Monthly tips and insights on marketing and sales. ### Posts By Category - [Strategy (163)](https://mktgessentials.com/blog/topic/strategy) - [SEO AI Visibility (74)](https://mktgessentials.com/blog/topic/seo-ai-visibility) - [Website (57)](https://mktgessentials.com/blog/topic/website) - [Creative & Content (53)](https://mktgessentials.com/blog/topic/creative-content) - [Sales (47)](https://mktgessentials.com/blog/topic/sales) - [Social Media (47)](https://mktgessentials.com/blog/topic/social-media) - [Senior Care & Living (43)](https://mktgessentials.com/blog/topic/senior-care-living) - [Agency News & Culture (39)](https://mktgessentials.com/blog/topic/agency-news-culture) - [Email (37)](https://mktgessentials.com/blog/topic/email) - [Industrial & Manufacturing (37)](https://mktgessentials.com/blog/topic/industrial-manufacturing) - [Lead Generation (22)](https://mktgessentials.com/blog/topic/lead-generation) - [Recruitment Marketing (20)](https://mktgessentials.com/blog/topic/recruitment-marketing) - [HubSpot (19)](https://mktgessentials.com/blog/topic/hubspot) - [Video (19)](https://mktgessentials.com/blog/topic/video) - [Digital Advertising (16)](https://mktgessentials.com/blog/topic/digital-advertising) - [Webinars (9)](https://mktgessentials.com/blog/topic/webinars) - [Branding (5)](https://mktgessentials.com/blog/topic/branding) - [Ecommerce (5)](https://mktgessentials.com/blog/topic/ecommerce) --- [Blog Home](https://mktgessentials.com/blog/) [![Marketing Essentials Logo](https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png "Marketing Essentials Logo")](https://mktgessentials.com/) **111% average client lead growth. 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