---
title: Digital Advertising Management - Marketing Essentials
description: As a Google Certified Partner Agency, we offer professional PPC ad management services - from account setup to delivering ads that grow your business.
---
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[Home \>](https://mktgessentials.com/?hsLang=en) [Digital Marketing \>](https://mktgessentials.com/digital-marketing/?hsLang=en) Digital Advertising Management
# Digital Advertising Management
Digital advertising promotes your product or service online via Google search results, Facebook, YouTube, streaming audio, apps and more. It’s one of the fastest-growing forms of advertising today. It’s affordable and effective. And it allows you to target your most qualified audience where they are every day – online.
## We Are a Google Certified Partner Agency
As a Google Certified Partner Agency, we offer professional digital ad management services on the world’s top advertising platform. Google Ads include text, video and display ads on Google and Google products, such as YouTube and Gmail. From Google Ads account setup to delivering ads that grow your business, we can do it!
[Learn More](https://blog.mktgessentials.com/the-5-most-powerful-digital-ads-you-should-be-using-today?hsLang=en)
## Frequently Asked Questions
**Still Have Questions?**
[Contact us!](https://mktgessentials.com/contact?hsLang=en) We’re happy to help!
### Why advertise online?
Digital advertising is one of the most powerful forms of advertising today. You’re placing ads in front of people who are already searching for what you have to offer. Secondly, nearly everyone is online – including your competitors.
### What is PPC?
PPC, or pay-per-click, is the format in which ads are purchased. As the name implies, you pay for every click on your ad. Search engines, such as Google and Bing, set prices for every keyword entered and position your ad based on your bid. PPC management is the process of creating, managing and optimizing digital ads so your ads show up first in front of potential customers.
### What are the most common types of digital ads?
- Search Ads – ads that appear when you search for something on Google or Bing.
- Display Ads – banner ads you see on website pages.
- Remarketing Ads – display ads that follow users around the internet and then reappear in front of them multiple times.
- Video Ads – ads placed within videos.
- Social Media Ads – ads placed on social media sites, such as Facebook and LinkedIn.
### What is programmatic advertising?
It’s the automated buying and selling of digital ad space. Software and real-time auctions handle the negotiation that used to take phone calls and insertion orders. You set the parameters — audience, budget, geography, goals — and machine learning buys the inventory and serves your ad to people who match, based on signals like shopping patterns and browsing behavior. The whole transaction happens in less than a second, while a page loads.
It covers nearly every digital space: display banners on websites, video and connected TV on Hulu, Roku and YouTube, digital audio on podcasts and apps like Spotify and Pandora, digital billboards and public screens, and native and social placements. Because targeting is built on audience data rather than site data, you can reach customers where they are online. We build the audience strategy first, then uses programmatic to extend reach beyond search.
### What’s the difference between PPC and programmatic?
PPC captures people who are already looking. Someone types a search, your ad shows up, you pay when they click. Programmatic reaches people based on who they are and what they do online, whether or not they’re searching right now. PPC is demand capture. Programmatic is demand creation. Most campaigns need both, and they work better together — programmatic builds the awareness that makes people search for you by name later.
### Which is better for my business: Google Ads or social media ads?
Google Ads reach people already searching for what you offer. They’re best for capturing demand. Social media ads on Facebook, Instagram and LinkedIn put your brand in front of people based on who they are. They’re best for awareness, recruiting and senior living family audiences. Most businesses get the strongest results using a combination of both.
### How do I decide how much my business should spend on Google Ads?
The right budget depends on keyword competition and your lead goals. We work with you to determine how many quote requests or tours you need, how many leads it takes to close one and what a closed deal is worth. That gives you a budget built around the ROI you need, and we keep optimizing against it as the campaign runs.
### How much does PPC management cost?
Marketing Essentials charges a one-time account setup fee plus a monthly management fee. Your ad spend goes directly to Google or Bing and is separate from the fee. Every package includes a dedicated account manager, full account transparency and a detailed monthly ROI report.
PPC management includes account setup, keyword research, bid and budget management, ad copywriting, Google and Bing search and display ads, YouTube video ads, Gmail ads, remarketing, geo- and demographic targeting, A/B ad testing and monthly ROI reporting. Custom landing pages are available at an additional cost.
### How long does it take to see results from Google Ads?
Ads can start generating clicks and leads within days of launch. Performance typically improves over the first 60 days as we test ad copy, refine keywords and adjust bids based on real conversion data.
### How do you measure the ROI of digital advertising?
We track conversions such as form fills, calls and purchases, and connect them to your CRM, often HubSpot. That lets us report on cost per lead and revenue, not just clicks. Every client gets a detailed monthly ROI report and full access to their ad account.
### What does it mean to be a Google Partner?
Marketing Essentials is a Google Certified Partner agency. We manage Google search, display, YouTube, Gmail and remarketing ads. A real person manages every account, not automated tools.
### Do I own my Google Ads account?
Yes. We set up a Google Ads account in your company’s name instead of running your campaigns inside a shared agency account with other brands. That means you own your campaign history, audiences and conversion data from day one. If we ever part ways, you simply remove our access and keep everything.
## PPC Ad Management Services
With our PPC services, you get an expert account manager and custom ad campaigns. We work with you from account setup to delivery on ads that increase traffic, conversions and revenue. You get full account transparency and detailed monthly reports showing ROI.
Packages include a one-time account set-up fee and a monthly management fee.
Account Setup
Full Account Management
Keyword Research
Keyword Bidding
Ad Creative Development
Ad Implementation
Account Monitoring
Ad Optimization
ROI Reporting
## PPC Packages and Pricing
#### Starter
- Local Market
- Regional
- $500-$2,000 monthly ad spend
#### Advanced
- Local Market
- Regional
- $2,001-$6,000 monthly ad spend
#### Aggressive
- Regional
- National
- $6,001-$10,000 monthly ad spend
#### Market Leader
- National
- $10,000+ monthly ad spend
#### All Packages Include
- Dedicated Account Manager. (We don’t use automated tools to update your account.)
- Budget & Bid Management
- Full Transparency of Account
- Full Transparency to Pricing
- Detailed Monthly ROI Report
- Advanced Keyword Research & Ongoing Monitoring
- Ad Copywriting & Creation
- Google/Bing Search Ads
- Google/Bing Display Ads
- YouTube Video Ads
- Google Email Ads
- Remarketing Ads
- Geo-Targeting
- Demographic Targeting
- Ad Testing (A/B)
- Landing Page Build (available at an additional cost)
LET’S WORK TOGETHER
## Your Growth Journey Starts Here
[ Schedule a Consultation](https://mktgessentials.com/marketing-consultation?hsLang=en)
[](https://mktgessentials.com/?hsLang=en)
**111% average client lead growth. Experts in long, trust-driven sales cycles.**
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[About Us](https://mktgessentials.com/about?hsLang=en)
[Our Work](https://mktgessentials.com/our-work?hsLang=en)
[Client Reviews](https://mktgessentials.com/reviews?hsLang=en)
[Resources](https://mktgessentials.com/resources?hsLang=en)
[Blog](https://mktgessentials.com/blog?hsLang=en)
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[Request a Consult](https://mktgessentials.com/marketing-consultation?hsLang=en)
[Join Our Team](https://mktgessentials.com/careers?hsLang=en)
**Essential Updates**
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"reviewCount" : "28"
},
"hasCredential" : [ {
"@type" : "EducationalOccupationalCredential",
"credentialCategory" : "Partnership Certification",
"name" : "Google Certified Partner",
"recognizedBy" : {
"@type" : "Organization",
"name" : "Google",
"url" : "https://www.google.com"
}
} ],
"knowsAbout" : [ "Digital Advertising Management", "Google Ads Management", "Pay-Per-Click Advertising", "PPC Management", "Google Search Ads", "Google Display Ads", "YouTube Video Ads", "Google Email Ads", "Remarketing Ads", "Social Media Advertising", "Facebook Ads", "LinkedIn Ads", "Bing Ads", "Keyword Research and Bidding", "Ad Creative Development", "Geo-Targeting and Demographic Targeting", "A/B Ad Testing", "ROI Reporting for Digital Advertising", "Google Certified Partner" ],
"logo" : "https://mktgessentials.com/hs-fs/hubfs/me-logo-1.png?width=1370&height=228&name=me-logo-1.png",
"name" : "Marketing Essentials",
"slogan" : "Strategy first, tactics second.",
"url" : "https://mktgessentials.com"
},
"serviceType" : "Digital Advertising and PPC Management",
"slogan" : "Strategy first, tactics second.",
"url" : "https://mktgessentials.com/digital-advertising/"
}
```
```json
{
"@context" : "https://schema.org",
"@type" : "WebPage",
"description" : "Marketing Essentials is a Google Certified Partner Agency offering PPC and digital advertising management services — from account setup to ongoing optimization — that increase traffic, conversions and revenue.",
"image" : "https://mktgessentials.com/hs-fs/hubfs/ME_Brooke-DigitalAdvertising-IntHero-0426.webp?width=859&height=770&name=ME_Brooke-DigitalAdvertising-IntHero-0426.webp",
"inLanguage" : "en-US",
"isPartOf" : {
"@type" : "WebSite",
"name" : "Marketing Essentials",
"url" : "https://mktgessentials.com"
},
"name" : "Digital Advertising Management",
"provider" : {
"@type" : "Organization",
"name" : "Marketing Essentials",
"url" : "https://mktgessentials.com"
},
"url" : "https://mktgessentials.com/digital-advertising/"
}
```