A history of entrepreneurship led this company to develop an innovative way to make mowing grass on a Zero-Turn mower a smooth riding experience. The challenge was how to make the consumer aware of the product and establish dealership relationships, while implementing digital marketing that could be self-managed with as-needed support.
With consumer and advertising market research in hand, the following strategy was developed and executed:
- Development of an ecommerce responsive WordPress website focused on the target audiences main pain point (comfort)
- Implementation of Search Engine Optimization elements throughout the website
- Implementation of a traditional advertising campaign in key consumer focused print mediums integrated with the website
- Established Facebook channels with strategic coaching
- Established key online Directories with a review strategy
- Client was able to quickly and easily self-manage the website with dealer updates and product information
- Significant increase in product online sales
- Strong dealer relationships developed and maintained via easy website referrals
Marketing Essentials is an outstanding cohesive team that does a great job with their web design, marketing strategy and digital marketing coaching. Since we started working with them to grow our ET Air Ride Inc. & ZTR Puffer product, our sales have went up and we have gained over 20 new dealerships.
Terry Bernholt, ET Air Ride Inc.