Sales Solutions for Growth-Driven Companies

Your buyer has changed, have you?

Due to abundant information online, buyers no longer have to rely on salespeople to educate them about the basics of a company, product or service they offer. Buyers can search online and quickly find information such as reviews, feedback, pricing, technical information and competitive comparisons. The result? The internet-induced buyer/seller relationship has transformed the sales process.

Gain Your Sales Edge Back

Be the Trusted Source

Whether leads are getting lost or not managed, the problem often results from traditional and outdated sales methodologies. It’s proven the more trusted an individual is, the greater their sales effectiveness. One of the fastest ways for sales reps to build trust is by focusing on helping prospects rather than selling to them. That’s where a sales enablement strategy comes in.

What is a Sales Enablement Strategy?

A sales enablement strategy is the process of providing sales with the information, content and tools to help salespeople successfully engage the buyer throughout the buying process. Sales enablement is where marketing stops, and sales take over the management of a lead. It leads to improved productivity, decision-making, communication and collaboration and increased revenue.

The 3 Critical Elements

Content. Equip your salespeople with the right educational content at the right stage in the buyer’s journey. This requires having a solid understanding of your prospects, their online buyer’s journey and the information they seek.

Tools. Have the right tools in place to better understand the behaviors of your buyers. Tools such as a CRM (Customer Relationship Management system) and Marketing Automation Platform provide access to analytics, which in turn allow content to be optimized in real-time to effectively progress buyers to a decision.

Skills. Enable your sales team with the lead management skills they need to manage digital, inbound leads more effectively.

The 3 Critical Elements

Content. Equip your salespeople with the right educational content at the right stage in the buyer’s journey. This requires having a solid understanding of your prospects, their online buyer’s journey and the information they seek.

Tools. Have the right tools in place to better understand the behaviors of your buyers. Tools such as a CRM (Customer Relationship Management system) and Marketing Automation Platform provide access to analytics, which in turn allow content to be optimized in real-time to effectively progress buyers to a decision.

Skills. Enable your sales team with the lead management skills they need to manage digital, inbound leads more effectively.

Working with a Sales Enablement Strategist

At Marketing Essentials, our strength lies in analyzing data and turning that into strategic recommendations and performance-based action plans. Our in-house sales expert has more than 25 years of hands-on sales experience. We also have experts certified in various sales tools, including HubSpot’s stack of automation solutions. And most importantly, we live it. We don’t just preach sales enablement, we practice it in our own agency.

Our Sales Enablement Services

We combine your people, processes and technology to convert more leads into opportunities and customers at a faster pace. With a unique sales enablement solution in place, your sales team will be empowered to be more effective and efficient.

Our sales enablement services include:

  • Sales enablement coaching and consulting
  • Sales process assessment, design and implementation to sell more efficiently and at a higher velocity
  • Sales & marketing alignment facilitation and development
  • Technology system implementation, integration and/or consulting
  • Facilitating or accessing an existing or new CRM and Marketing Automation Platform for closed-loop reporting to manage and analyze customer behavior and data throughout the buyer’s journey
  • Sales content development for appropriate channels to meet what the buyer is searching for

Working with a Sales Enablement Strategist

At Marketing Essentials, our strength lies in analyzing data and turning that into strategic recommendations and performance-based action plans. Our in-house sales expert has more than 25 years of hands-on sales experience. We also have experts certified in various sales tools, including HubSpot’s stack of automation solutions. And most importantly, we live it. We don’t just preach sales enablement, we practice it in our own agency.

Our Sales Enablement Services

We combine your people, processes and technology to convert more leads into opportunities and customers at a faster pace. With a unique sales enablement solution in place, your sales team will be empowered to be more effective and efficient.

Our sales enablement services include:

  • Sales enablement coaching and consulting
  • Sales process assessment, design and implementation to sell more efficiently and at a higher velocity
  • Sales & marketing alignment facilitation and development
  • Technology system implementation, integration and/or consulting
  • Facilitating or accessing an existing or new CRM and Marketing Automation Platform for closed-loop reporting to manage and analyze customer behavior and data throughout the buyer’s journey
  • Sales content development for appropriate channels to meet what the buyer is searching for

Inbound Marketing & Sales Resources

two women looking at a paper

How to Convince Your CEO to Increase Your Budget

You understand the importance of Inbound Marketing. You know that up to 50% of generated leads are qualified, but not ready to buy right now.

hands over a table looking at sales data

Collecting Inbound Sales Data – Where Do I Begin?

Do you currently collect data on your customers and potential buyers? Do you know what to do with that data once you receive it? Inbound sales revolve around data.

evolution of man graphic

How Inbound Sales is Evolving

Do you think your historical tried-and-true sales strategy is still meeting its full potential? Have you attempted to implement digital sales strategies but haven’t changed them for the last few years?

pam bigwood headshot

“We needed to align our marketing and sales process, including a new CRM, and Patty and her team of experts guided us through the entire process. As a result, new opportunities were discovered to improve our productivity, sales management and increased quality leads. In our opinion, it has been the knowledge and creativity of the Marketing Essentials team that has resulted in such impressive results. Patty and her team are ridiculously efficient on all levels. I am so fortunate to have them in our corner.”

– Pam Bigwood, Executive Director, Sugar Hill Retirement Community