Search Engine Optimization (SEO) Services

SEO for Small Business, B2B, Senior Living and More

Search Engine Optimization is the art and science of setting up your website for success in search. Proper search engine optimization results in increased visibility for the terms that matter most. Turn your website into a lead-generating revenue driver with an SEO program that includes both Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO).

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Get Extraordinary, Affordable Results  

Oftentimes, a business doesn’t need a brand new website build. Instead, it needs an “update” or optimization of its current site. With an SEO and CRO strategy, you can improve your website’s performance by attracting new buyers and driving more sales. Watch the video to see this dynamic duo in action!

SEO includes tactics used behind the scenes of your website to increase your website’s ranking in search engine results. It has a big impact on if your website shows up in search — and on which page.

CRO describes the tactics used within your website (forms, buttons, shopping carts, etc.) to capture new leads and convert leads into customers. The goal of CRO is to continually increase the percentage of visitors to a website that converts into customers, which ultimately leads to more sales. Read on to learn how we can make this happen!

SEO & Conversion Optimization

Can Prospects Find Your Business Online?

To generate new leads and drive revenue, your prospects must be able to find your company online. Your website needs to show up. And it needs to be easy for visitors to convert into leads and customers. Learn how we help make it happen.

SEO Services & Process

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SEO Audit

An SEO audit will provide a thorough report of technical errors, current rankings and areas of opportunity. We scan your website, evaluate your online presence and analyze your competitors. You’ll get an audit report so you can see what’s working, what’s not working and where opportunity exists.

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SEO Strategy

An SEO strategy starts with your goals, then outlines the approach that will help you achieve those goals. An SEO strategy may be established around ranking for certain keywords, an algorithm recovery or based on the number of site visitors converting to leads and sales. 

SEO and CRO are not one-and-done projects. They take time, and most importantly, they take the right strategy. Our team of SEO and CRO experts will partner with you to map out a strategy and KPIs that match your overarching business goals.

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SEO Fixes & Implemention

With an SEO audit & strategy in hand, you are ready to start implementing. These are individual tactics that together shape the strategy that will achieve your SEO goals. 

First, we’ll fix any errors we found in our audit report. Next, we’ll implement tactics such as:

  • Technical SEO Fixes – These may include broken links, 404 errors, HTTP issues and more. Technical SEO is the foundation of your site SEO. Technical errors can prevent your site from being indexed altogether. 
  • Keyword Research & Mapping – It is important to identify which keywords are most important to rank for and which page you want to rank for that term. The way your target audience searches for your product or service may not always be the same as how you would describe it. Proper keyword research is imperative to SEO success. 
  • On-Page Keyword Targeting – Optimizing title tags, headers, meta descriptions, on-page copy and more all influence how your site is ranked for various search terms. 
  • Paid Search Targeting (if applicable) – PPC & SEO go hand in hand. When you are still building up your site SEO, paid search is a great way to test the waters and find which keywords work best.
  • Off-Page SEO –  How your website is referenced off your website plays a major role in your organic presence.
  • Local SEO – Ranking for searches in your locale and appearing in featured results near the map are all part of local SEO. 
  • Google Business Profile Optimization.
  • User Experience and Conversion Rate Optimization – Continuously improve your buyer experiences and conversions with heatmaps and recordings with data analysis on landing pages, forms, carts and more.
  • Schema Markup – Implement structured data that helps search engines understand your website and earn rich results in search. 
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SEO Monitoring & Continuous Optimization

Monitor your SEO progress with rank tracking, traffic monitoring and attributing leads, if applicable. We’ll continuously collect data and monitor results. We’ll adjust and refine tactics to ensure we’re hitting KPIs. SEO and CRO must be managed on an ongoing basis to maintain rankings, stay on top of search engine algorithm changes and beat the competition.

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SEO Reporting

You’ll get monthly reports with analysis and explanation so you can easily see where progress has been made toward your goal. We not only want to see you succeed — we want to see you grow.

SEO Services & Process

seo audit icon
seo strategize icon
seo fix and implement icon
seo monitor and optimize icon
seo report icon

An SEO audit will provide a thorough report of technical errors, current rankings and areas of opportunity. We scan your website, evaluate your online presence and analyze your competitors. You’ll get an audit report so you can see what’s working, what’s not working and where opportunity exists.

An SEO strategy starts with your goals, then outlines the approach that will help you achieve those goals. An SEO strategy may be established around ranking for certain keywords, an algorithm recovery or based on the number of site visitors converting to leads and sales. 

SEO and CRO are not one-and-done projects. They take time, and most importantly, they take the right strategy. Our team of SEO and CRO experts will partner with you to map out a strategy and KPIs that match your overarching business goals.

With an SEO audit & strategy in hand, you are ready to start implementing. These are individual tactics that together shape the strategy that will achieve your SEO goals. 

First, we’ll fix any errors we found in our audit report. Next, we’ll implement tactics such as:

  • Technical SEO Fixes – These may include broken links, 404 errors, HTTP issues and more. Technical SEO is the foundation of your site SEO. Technical errors can prevent your site from being indexed altogether. 
  • Keyword Research & Mapping – It is important to identify which keywords are most important to rank for and which page you want to rank for that term. The way your target audience searches for your product or service may not always be the same as how you would describe it. Proper keyword research is imperative to SEO success. 
  • On-Page Keyword Targeting – Optimizing title tags, headers, meta descriptions, on-page copy and more all influence how your site is ranked for various search terms. 
  • Paid Search Targeting (if applicable) – PPC & SEO go hand in hand. When you are still building up your site SEO, paid search is a great way to test the waters and find which keywords work best.
  • Off-Page SEO –  How your website is referenced off your website plays a major role in your organic presence.
  • Local SEO – Ranking for searches in your locale and appearing in featured results near the map are all part of local SEO. 
  • Google Business Profile Optimization.
  • User Experience and Conversion Rate Optimization – Continuously improve your buyer experiences and conversions with heatmaps and recordings with data analysis on landing pages, forms, carts and more.
  • Schema Markup – Implement structured data that helps search engines understand your website and earn rich results in search. 

Monitor your SEO progress with rank tracking, traffic monitoring and attributing leads, if applicable. We’ll continuously collect data and monitor results. We’ll adjust and refine tactics to ensure we’re hitting KPIs. SEO and CRO must be managed on an ongoing basis to maintain rankings, stay on top of search engine algorithm changes and beat the competition.

You’ll get monthly reports with analysis and explanation so you can easily see where progress has been made toward your goal. We not only want to see you succeed — we want to see you grow.

Why Choose Our Professional SEO & CRO Services?

At Marketing Essentials, we are a full-service sales and marketing agency. We’re a certified Google partner agency and have years of experience in all aspects of the online digital world, from building websites to developing social media campaigns.

Our mantra has always been Strategy First, Tactics Second – because we know tactics don’t work without purpose. This is especially true with SEO and CRO. Cookie-cutter tactics simply don’t work.

SEO and CRO should work together and be aligned with your specific business goals. With Marketing Essentials, you get a team of SEO and CRO experts who work with you from strategy and implementation to achieving your goals.

Free Guide: How Much Should You Budget for SEO Services?

SEO Budget

Are you spending too much on SEO? Not enough? Are you unsure how your current SEO spend is benefitting your business?

Ready to Talk SEO & CRO?