Henry Schein Animal Health has a well-established online brand and an engaged and loyal audience. With a new website rolling out, they were looking to promote one of their product lines using content marketing and Pay-Per-Click campaigns with a goal of growing their email list and increasing online purchases. Our challenged lied in not only attracting quality visitors, but converting them.
With the resources Henry Schein Animal Health had, and the taking into account what content the personas were looking for, this opportunity allowed us to build campaigns using a variety of content in the strategy with blogs, social media, webinars, white papers and infographics all being part of the mix.
Within 1 quarter Henry Schein Animal Health experienced:
- A 8.3% bump in online sales
- Over 300 opt-in downloads
- More than 500 webinar registrants
- Social Media traffic increased 589%
- Web visitor’s pages per session increased 105%
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