Inbound Digital Marketing for Senior Living Organizations
The Search for Senior Care & Living Options Begins Online
Engage Future Residents with Inbound Digital Marketing
From the youngest to the oldest among us, when we look for answers, we begin online. Searching for senior care and living options is no different. Guiding a prospect from a Google search to an admission or move-in date will require a significant amount of education and engagement. What can you do today to capture their attention and lead the conversation?
“The Internet is an everyday part of boomers’ and seniors’ lives; it is the top source for gathering information on topics of interest, outpacing TV and print media by a substantial margin.”
-2013 Google Report by Ipsos: Reaching Today’s Boomers & Seniors Online
“Inbound organizations are 4 times as likely to rate their marketing strategy as effective.” (HubSpot, 2016)
Inbound Digital Marketing in Action
Impress Your Audience
A few second pass as visitors scan a website before exploring further or moving on. Inbound Digital Marketing ensures your web content and design will impress your prospects.
Stop by for a Visit
How can you gain influence with your prospects? Inbound digital marketers who are guided by personas representing ideal client types, join prospect conversations like old friends stopping by.
Be the Go-to Expert
Developing an understanding of the needs and desires of each persona enables Inbound Digital Marketers to keep prospects engaged with informative content that builds trust in your brand.
Perfect Your Approach
We need proof, absolute proof! Not to worry, Inbound Digital Marketing uses data-backed metrics to demonstrate the effectiveness of every element of every initiative to deliver optimal ROI.