# Marketing Essentials > Marketing Essentials is a full-service marketing and sales agency specializing in industrial/manufacturing and senior living. A HubSpot Platinum Certified Partner and accredited Google Partner, we build data-driven strategies that generate leads, improve occupancy and drive measurable revenue growth for companies where trust is the primary currency. ## Who We Are - [About Us](https://mktgessentials.com/about/): We are a full-service marketing and sales agency in Ohio that helps B2B and B2C companies grow. Our purpose, values and what makes us a true partner rather than a vendor. - [Our Team](https://mktgessentials.com/team/): The people behind the strategy. - [Our Process](https://mktgessentials.com/process/): How we work - strategy first, tactics second. - [Client Reviews](https://mktgessentials.com/reviews/): What clients say about working with Marketing Essentials. ## Industries We Serve - [Manufacturing and Industrial Marketing](https://mktgessentials.com/manufacturing-marketing/): How we help B2B manufacturers generate leads, build digital presence and align sales and marketing around measurable ROI. - [Senior Living Marketing](https://mktgessentials.com/senior-living-marketing/): How we help senior living communities improve occupancy, attract quality leads and earn family trust through a long, research-driven buyer journey. - [Professional Services Marketing](https://mktgessentials.com/professional-services-marketing/): Marketing for professional service firms navigating complex buyer relationships. - [Nonprofit Marketing](https://mktgessentials.com/non-profit-marketing/): Mission-driven marketing strategies for nonprofit organizations. ## Services - [Strategy](https://mktgessentials.com/strategy/): Retainer programs, project-based engagements, campaigns and strategic audits - all built around your revenue goals. - [Strategic Audits](https://mktgessentials.com/strategic-audits/): A focused review of your website, advertising and marketing program - with a strategic plan for what to fix and where to invest. - [Web Design and Development](https://mktgessentials.com/web-design-development/): High-converting websites built for the complex buyer journeys in manufacturing and senior living. - [SEO and AI Visibility](https://mktgessentials.com/seo/): Helping your business get found in traditional search and AI-generated answers. Covers SEO, AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). - [Digital Marketing](https://mktgessentials.com/digital-marketing/): Content marketing, email, social media, digital advertising and video - coordinated around a strategy. - [Digital Advertising](https://mktgessentials.com/digital-advertising/): Paid media that fills pipelines and drives occupancy. - [HubSpot](https://mktgessentials.com/hubspot/): HubSpot consulting, implementation, optimization and integrations. Marketing Essentials is a HubSpot Platinum Certified Partner. - [AI Solutions](https://mktgessentials.com/ai-solutions/): AI tools and strategies built for marketing and sales efficiency. - [Recruitment Marketing](https://mktgessentials.com/recruitment/): Attracting qualified candidates for manufacturing and other industries facing hiring challenges. - [Creative](https://mktgessentials.com/creative/): Brand, logo design, print, trade show and event marketing. ## Proof and Results - [Our Work](https://mktgessentials.com/our-work/): Case studies and examples of real client outcomes across manufacturing, senior living and more. ## Resources and Education - [Free On-Demand Course: Senior Living Recruitment Marketing](https://inbound.mktgessentials.com/ty-free-on-demand-course-senior-living-recruitment-marketing): A free video course for senior living organizations on building a recruitment marketing strategy to attract and retain qualified staff. - [Key Senior Living Benchmarks to Target in 2026](https://mktgessentials.com/blog/key-senior-living-benchmarks-to-target): Data-backed benchmarks senior living marketing and sales teams should be measuring - occupancy, lead conversion, digital performance and more. ## Optional - [Blog](https://mktgessentials.com/blog/): Practical articles on digital marketing, HubSpot, SEO, AI visibility, manufacturing and senior living. - [7 Marketing Trends for Manufacturers in 2026](https://mktgessentials.com/blog/top-7-marketing-trends-for-manufacturers): The must-know marketing strategies for manufacturers this year - AI visibility, data-driven tactics, targeted advertising and more. - [Top 12 Dos, Don'ts and Stop-Its of Digital Marketing Strategy 2026](https://mktgessentials.com/blog/top-12-dos-donts-and-stop-its-of-digital-marketing): Expert guidance on what's working, what's not and what to stop doing in digital marketing this year. - [Checklist: How to Prep for a Video Shoot at Your Company](https://mktgessentials.com/blog/checklist-how-to-prep-for-a-video-shoot-at-your-company): A practical pre-production checklist for companies preparing for an in-house or agency video shoot. - [The Difference Between Online and Offline SEO](https://mktgessentials.com/blog/the-difference-between-online-offline-seo/): A clear breakdown of on-page and off-page SEO - what each covers and how to use both effectively. - [Resources](https://mktgessentials.com/resources/): Guides, tools and educational content for marketing and sales leaders. - [Request a Consult](https://mktgessentials.com/marketing-consultation/): Schedule a no-pressure conversation with the Marketing Essentials team. - [Contact Us](https://mktgessentials.com/contact/): Minster, OH: 148 Schwieterman St. | Troy, OH: 224 S. Market St., Suite B. Phone: 419.629.0080.