Digital & Social Media Marketing

Digital & Social Media Marketing

Digital & Social Media Marketing

Challenge

The MacIntosh Company wanted to ensure their online brand was top of mind for all of their seven locations when visitors started searching online for skilled nursing, rehabilitation and assisted living services in their respective local communities. In addition, ensuring that their online brand reputation was managed was critical to the integrity of their brand, and their commitment to exceeding expectations.

Strategy

macintosh company digital marketing dataA comprehensive digital audit was conducted to assess every aspect of the organization’s online brand including the existing website, value proposition messaging, SEO positioning and a comparison of key competitors. Personas were researched and developed. As a result of the data identified in the digital audit, a custom digital marketing strategy was developed that included:

  • Strategic oversight of a website refresh for improved user experience
  • Content strategy that included staff input for content development
  • Expert content in the form of blogs and social media posts
  • Social advertising campaigns
  • Email strategy to enhance customer brand connection
  • Ongoing data analysis and strategy recommendations for continuous improvement
  • On-page and off-page SEO strategies to support search engine ranking

Results

The individual centers have been actively engaged in the brand awareness strategy for several years and have experienced consistent positive organic brand growth including;

  • 89% increase in website traffic coming from social media channels
  • 19% increase in website unique visits
  • 22% increase in website organic traffic
  • 26% increase in return visitors to the website  
  • 5% increase in average time on page across the website
  • 536% increase in brand reach across all communities
  • 1,000+ blog views per month on average

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