Shelby County Board of Developmental Disabilities (SCBDD) wanted a new logo that portrayed a friendly and compassionate feeling while demonstrating how they help improve the lives of others. For the colors, we made tonal changes to the existing blues and greens to preserve their brand identity and give it a modern look and feel. The logo uses the shape of an ‘S’ as the base design and then has a flow of people coming from both sides to portray working together and the growth a person experiences moving through the SCBDD services.
