Generative Engine Optimization (GEO) Strategy Leads to Sales Revenue

The Challenge: TAB Wrapper Tornado makes a patented line of orbital stretch wrap machines used by manufacturers and packaging operations across multiple industries. Their buyers don't impulse-buy. They research, compare specs, evaluate safety and efficiency — and then they buy.

That research used to happen mostly on Google. Now it's happening in AI tools like ChatGPT, Perplexity and Gemini.

As part of our ongoing marketing program with TAB Wrapper Tornado, we ran an AI visibility audit — essentially looking under the hood at where they stood in AI-driven search. The findings were clear. When buyers typed problem-based questions into those tools, competitors showed up first. For a company selling capital equipment, that’s a red flag for the future pipeline.

Our Solution: We started where we always start — with the data. Our SEO/AEO team ran a full audit. Then we built an AI visibility strategy and executed it.

The Results: Traffic from AI sources started climbing. Visitors landed on product pages, the homepage and the contact page. These visitors were high-quality leads evaluating options and ready to request a quote. A single sale from this traffic generated a 270% ROI on their SEO-AI marketing spend.