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Maine Veterans’ Homes is a long-term care facility for veterans with six locations throughout Maine. They reached out to Marketing Essentials for support with their website, email and social media campaigns, and other online resources.
As the multi-faceted marketing and sales program achieved success, the organization faced data sources coming from various digital channels. The C-Suite needed an efficient way to see the bottom line.
Our team customized a data reporting system to streamline all data into a single real-time report showing website traffic, social media followers, advertising costs per click, leads in each stage of the funnel, forms submissions and more. Most importantly, the system showed executives how many leads were converting to customers for efficient budgeting and forecasting.
“It allows our organization to quickly see what exists in our sales pipeline and to stay focused on our company goals.” – Deb Fournier, Chief Operations Officer
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