Because community and service are key to the Preferred Brand, Marketing Essentials designated two logo options for specific uses – one for everyday use, and one to be used specifically for community-facing events.
Our branding experts defined colors and fonts to ensure consistency across all applications. Messaging guidelines – including a refreshed value proposition, brand voice, and style – were created for use in various channels. And defined looks for company apparel helped increase consistency for client visits and at events.
All of these recommendations were delivered in a set of brand guidelines to ensure the brand is used consistently across all channels and all team members are focused on the same values. Internally, team members now have a more efficient way to access and create materials that represent the brand. And externally, Preferred Insurance Center can rest assured that their reputation is being upheld each and every time someone sees their name.
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