Industrial Digital Marketing Strategy

Industrial Digital Marketing Strategy

Industrial Digital Marketing Strategy


Selective Micro Technologies (SMT) was a start-up business with a new website and no online brand presence at the beginning of 2014. With a product focused on the healthcare and food safety industry, where proven data is everything, our challenge began with building SMT’s brand awareness as a trusted industry resource.


The first step we took was defining clear personas that would allow us to develop timely, relevant and valuable content to the audience. Along with SMT’s original content and blogs, we distributed outside resources through SMT’s social channels. By consistently providing new content and becoming engaged online, we were able to start seeing some progress in SEO rankings. Here are some results from the past year:

  • Increased unique visitors by 45%
  • Increased organic traffic by 45%
  • Increased visitors with 5+ pageviews by 31%
  • Increased blog views by 94%
  • Brand reach increased 441%

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