Digital Advertising
PPC, Display Advertising, Google Ads Management & More
Digital advertising is a form of advertising that promotes your product or service online via Google search results, Facebook, YouTube, streaming radio channels, apps and more. It’s one of the fastest growing forms of advertising today. It’s affordable and effective. It allows you to target your most qualified audience where they are every day – online.
As a Google Certified Partner Agency, we offer professional Digital Ad Management Services. From account setup to delivering ads that grow your business, we can do it. Check out our product offering below.
REACH YOUR AUDIENCE WHEN THEY ARE SEARCHING.
PUT YOUR COMPANY AHEAD OF THE COMPETITION.
What is Digital Advertising?
Digital Advertising FAQs
Why advertise online?
For starters, digital advertising is one of the most powerful forms of advertising today. You are placing ads in front of people who are already searching for what you have to offer. Secondly, nearly everyone is online – including your competitors.
How does digital advertising work?
In summary, you are bidding on keywords and phrases to get your advertisement to show up in front of website users when they search. This is why it is extremely important to do effective keyword research and to continually monitor and adjust ads for optimal ROI.
What is Google Ads?
Google Ads (previously Google AdWords) is the advertising platform provided by Google to run text, video and display ads on Google and Google products, such as YouTube and GMail.
What is PPC?
PPC, or Pay-Per-Click, is the format in which ads are purchased. As the name implies, you pay for every click on your ad. Search engines, such as Google and Bing, set prices for every keyword entered and position your ad based on your bid. PPC Management, such as what we provide, is the process of creating, managing and optimizing digital ads so your ads show up first in front of potential customers.
What are the most common types of digital ads?
- Search Ads – ads that appear when you search for something on Google or Bing.
- Display Ads – banner ads you see on website pages.
- Remarketing Ads – these are display ads that follow users around the internet and then remarket/reappear in front of them multiple times.
- Video Ads – ads placed within videos.
- Social Media Ads – ads placed on social media sites, such as Facebook and LinkedIn.
Meet Our Digital Advertising Experts
Experts in Google Ads, PPC Management, Display Advertising, Social Advertising
BROOKE TAYLOR
SENIOR SEM STRATEGIST
AMBER TOBE
SEM SPECIALIST
ADAM CALDWELL
SEM SPECIALIST
MARK BLACKFORD
DIRECTOR OF MARKETING ANALYTICS
Our PPC Management Services
With our PPC management services, you get an expert account manager and custom PPC ad campaigns. We work with you from account set-up to delivering ads that increase traffic, conversions and revenue. You get full account transparency and detailed monthly reports showing ROI.
Packages include a one-time account set-up fee and monthly management fee.
PPC Essentials
- Account Setup
- Full Account Management
- Keyword Research
- Keyword Bidding
- Ad Creative Development
- Ad Implementation
- Account Monitoring
- Ad Optimization
- ROI Reporting
All packages include:
- Dedicated Account Manager. No automated tools updating account.
- Budget & Bid Management
- Full Transparency of Account
- Full Transparency to Pricing
- Detailed Monthly ROI Report
- Advanced Keyword Research & Ongoing Monitoring
- Ad Copywriting & Creation
- Google/Bing Search Ads
- Google/Bing Display Ads
- YouTube Video Ads
- Google Email Ads
- Remarketing Ads
- Geo-Targeting
- Demographic Targeting
- Ad Testing (A/B)
- Landing Page Build (available at an additional cost)
STARTER
Local market
REGIONAL
$500-$2,000
Monthly AD SPEND
ADVANCED
LOCAL MARKET
REGIONAL
$2,001-$6,000
MONTHLY AD SPEND
AGGRESSIVE
REGIONAL
national
$6,001-$10,000
MONTHLY AD SPEND
MARKET LEADER
NATIONAL
$10,000+
MONTHLY AD SPEND
“The talented team and leadership at Marketing Essentials enabled us to quickly pivot from our conventional, face-to-face sales interaction and print media advertising to a digital-focused, online promotion, virtual sales environment. Their help in leveraging our existing sales and marketing tools resulted in our rapid adaptation to a disrupted market condition. The results speak for themselves: increased web traffic, shorter order cycles, more leads and more orders … better results in a receding market situation.”
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