Is Your Business Reaching Its Full Potential?

As a business owner, you never stop thinking about your business. You are constantly working to generate new leads and reach potential customers. Marketing Essentials can take the stress out of finding potential customers, generating leads and increasing your bottom line. You need an experienced team of marketing professionals who can help you develop strategies for reaching your customers.

We have a Simple 4-Step Process for developing and executing a business marketing strategy: Discovery, Strategy, Execution, Monitor & Measurement.

What Marketing Services Will Help You Generate More Revenue?

If you don’t know, call us 419–953–8045. We can help you figure it out!

Your website is essentially the front door to your business. When people want to know more about you (and they do want to know more about you before they buy from you) the first thing they do is check out your website. Your company is judged by your website. Take a good look at your website through the eyes of your target audience. Does your website give the appearance of being as professional and amazing as your company is? Are you losing leads by not having an optimized, up to date website?

Google reports that more than 20% of its searches are for local businesses. Are you attracting those customers? Or do they end up at a competitor’s website? Your customers are on the internet; go meet them there! We offer packages that combine the ideal strategies or we can work with you to decide which select strategies will bring the greatest benefit for you. It’s never cookie-cutter or one-size-fits-all. The Marketing Essentials Internet Marketing Team will develop custom strategies that will best fit your needs and goals.

Over 90% of your new prospects are searching the Internet for your services. Are they finding you? If not, they’re finding someone else and spending their dollars there. Search Engine Optimization involves determining how your audience searches for you and then optimizing your website and other web presences so your audience finds you when they search. Having a great website doesn’t necessarily translate into getting quality traffic. You must optimize to bring in the greatest amount of qualified traffic.

Is your branding consistent, positive and memorable? Does it convey the personality of your company to your customers? Possessing a unique and memorable brand creates a positive image in the minds of your target audience that is relevant and emotionally-connected to their daily lives, and helps differentiate you from your competition. Ultimately, the strength of your brand is at the very core of success, growth potential and long-term sustainability of your business.

Why should you care about social media? The better question is, what bottom-line, revenue-generating opportunities are you missing by not using social media? Social Media is the number one activity people use the Internet for. One out of every six minutes online is spent using social media. People are staying connected, and if you’re not engaging in social media marketing, you’re missing opportunities to reach them. Social networks like Facebook, Twitter, LinkedIn, Pinterest, and Google+ are the places where this engagement (discovering and sharing) take place.

Creating relevant, valuable content promotes online engagement and builds brand loyalty.  Are you generating content to engage your audience and generate revenue? Content marketing is “pull” marketing strategy. It’s the creation of relevant, valuable content and the incorporation of it into all aspects of your marketing strategy (both online and offline). The content is focused on a very specific target audience with the goal of engagement, and ultimately revenue-generation.

Email marketing is one of the most cost-effective ways to promote your business. Regardless of the type of service or product you offer, email marketing can help you nurture relationships of both existing and new customers. Marketing Essentials can help you grow your bottom-line through your email list. And, yes, we can help you grow your email list as well.

People searching online for your business will judge your service or product by what others are saying. One disgruntled person can wreak havoc on your hard-earned reputation and, ultimately, your bottom-line. Reputation Management is the process of building and maintaining a positive business image online while effectively dealing with the negative comments and posts.Do you have a reputation management strategy in place?

Attract, promote, and capture leads with a landing page. Generating a very specific response from a target audience can easily be done with a landing page. A landing page is simply a stand-alone web page where your target audience lands online, and where a very pointed message directs the visitor to take a specific action. Landing pages are often tied to traditional forms of marketing such as direct mail or advertising, as well as other social platforms and content marketing strategies, and are used to drive traffic back to your site.

Maintaining your website can be a huge drain of time and resources that you could be using to grow your business. That’s why leaving your web hosting to Marketing Essentials makes sense. We offer web hosting solutions that are convenient, reliable and easy.

Want to Talk?

Give us a call. We'll listen & help you figure out your best next step for tapping your full revenue-generating potential.

Call 419–953–8045