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Logo Design and Branding Services

Your logo and brand elements are the face of your business, the visual representation that captures the essence of your brand. They set you apart from the competition, make a lasting impression, and make you unmistakably “you” in your customers' minds. We're here to help you create a memorable, powerful brand with our comprehensive logo and branding services.

WHAT YOU GET

Brand Consultation

Your new logo begins with a 1-hour consultation with our expert brand strategy team to discuss your company, vision and goals. We want to understand your target audience and the direction you envision before we dive into design and messaging. This step is essential to nailing the concept before sketching even begins.

Design

Our talented designers go to work to bring your vision to life. We combine creativity and expertise to craft a logo that reflects your brand's personality and resonates with your target audience. Our goal is always to create a logo that not only looks great but also tells your brand's story.

Concepts and Messaging

We present concepts and brand elements to you. You’ll receive a professional presentation that may include logo options in several variations, color recommendations, fonts, instructions for executing on different mediums, new brand messaging, taglines, value propositions and more. You’ll then have time to review and provide feedback for our team to make edits.

Comprehensive Brand Guidelines

After you approve your new logo and brand elements, you will receive a comprehensive branding package that includes color schemes, typography, graphic elements and more.

Logo and icons, including usage in different sizes and formats
Brand color palette, including Pantone, HEX and RGB codes
Brand typefaces and fonts to use
Brand voice and messaging
Brand value propositions, mission statements, and any other elements specific to your needs

How Do We Implement a New Logo?

We'll help you ensure your new brand identity is consistent across all platforms - an important step that many companies miss when creating a new or updated brand! We can help you implement your new brand on collateral, signage and more. We offer:

Brand management coaching
Stationery design
Social media profile optimization
Website updates
Email signature updates
Print design pieces
Trade show booth designs
And more!

Marketing Essentials team members shaking hands

testimonials

What Are Our Clients
Saying About Us?

“Marketing Essentials made it so easy and efficient to research and develop a new brand identity for us. They researched and identified who we are, our history, and where we are going without having to rely on us for everything. Their expertise made the process painless and quick for us. They gave us clear direction and prepared us to roll out our branding, communication and marketing plan. How they do what they do is simply amazing!”

– Beth Butler, CEO, CA Group, Inc.

“Patty’s thoughtful and collaborative approach to helping us identify our new brand identity was so appreciated. She took the time to thoroughly explain each element and its importance in telling our brand story, which allowed our group to make thoughtful decisions.”

– Renee Matserman, Child Care Services

“Our new branding guidelines and website look amazing and really helped bring Three D metals to a new level of connecting with customers. What stood out about us that made us earn your recommendation? The people, the knowledge, and the services.”

– Samantha Fields, Three D Metals