Establish a Strong Brand Identity
It’s Time to Drive Change & Growth
Create a consistent, recognizable and memorable brand that stands out in your industry, gains more business and builds loyalty for your company.
Our Brand Development Process
Whether you are looking for a new logo, tagline or a refresh on your current branding, our brand strategy team will work together with you to create the brand elements that reflect who your company is today and where it’s headed in the future. Our process is in-depth yet easy and seamless.
Our Branding Services
New or Refreshed Logos, Taglines, Messaging, Brand Guidelines, Marketing Collateral, Trade Show Booths and More
What You Will Receive
STARTING AT $2300
1
Brand
Consultation
You will receive a 1-hour consultation with an expert brand strategy team to discuss your company, vision and goals. We want to understand your target audience and the direction you envision before we dive into design and messaging. This step is essential to help nail the concept before sketching even begins.
2
Logo Identity & Brand Messaging
We will present concepts and brand elements based on your strategy. You will receive a professional presentation that may include logo options in several variations, color recommendations, fonts, how to executive on apparel, booths, etc., new brand messaging, taglines, value propositions and more. You will have time to review and provide feedback for our team to make edits.
3
Your Brand Guidelines
After you sign off on your new brand elements, you will receive professional Brand Guidelines tailored to your company. Your Brand Guidelines may include:
- Logo and icons, usage in different sizes and formats
- Brand Color Palette, including Pantone, HEX and RGB codes
- Brand typefaces and fonts to use
- Brand voice and messaging
- Brand value propositions, mission statements, etc.
- And more
Looking for More? We Also Do:
Thinking about doing a complete rebrand and needing a new name? Don’t know where to start? We can help! You will bring 3-6 people to this session to help dive deep into your brand, future goals and vision. The outcome of the session will be a new name.
Have a new brand but struggling to maintain brand consistency across your company? We will discuss:
- How to effectively use your new brand identity system
- Top 10 things NOT to do with your new brand identity
- When to use what logo
- How and when to use the provided brand colors and typefaces
- How to stay consistent with your visuals and messaging
We can design the stationery that goes with your new logo. This can include:
- Business Cards
- Letterheads
- Envelopes
Don’t forget about one of the most important digital marketing channels – your company’s social media profile(s). We will provide you with new profile photos and banner images for each of your social channels to match your new brand identity.
This is one of the common missed branding opportunities. Email seems to be more common than phone calls now-a-days, so let us create a proper email signature to represent you and your new brand identity.
We will help you update your old print collateral to reflect your new brand or we can work with you to create new prints to showcase your new identity. This includes, but not limited to: signage, brochures, posters, postcards, etc.
“Marketing Essentials made it so easy and efficient to research and develop a new brand identity for us. They researched and identified who we are, our history and where we are going without having to rely on us for everything. Their expertise made the process painless and quick for us. They gave us clear direction and prepared us to roll out our branding, communication and marketing plan. How they do what they do is simply amazing!”
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