Creative Content Marketing Services
Create Content that Drives Your Buyer’s Journey
Your target audience is online, searching for answers and seeking products and services that fill a need. Our expert content team can help your company produce online digital content that attracts, nurtures and turns prospects into loyal customers.
What is Content Marketing?
Content marketing is producing online digital content, such as blog articles, white papers, videos and case studies, that provides the information people seek when they search.
Today’s buyer spends time researching online, visiting websites, watching videos and reading reviews — all before they ever talk to a sales rep. With a content marketing strategy in place, you can produce online content that attracts buyers to your brand, nurtures them to sales and converts them into loyal customers.
Why Blog for Your Business?
Blogging offers your company a new opportunity to build relationships and add a personal touch to your brand, giving you an edge over the competition. It also positions you as an expert and resource in industry knowledge and puts you in front of your audience where they are – online.
- Improve your SEO and increase your search engine ranking. A search engine can’t “see” your website. It needs digital content to process so it can return the search results users seek.
- Add value to your website. Become the go-to expert in your industry. Allow your team to contribute and author articles to show your company expertise.
- Generate new leads from your audience. In addition, you can build stronger relationships with existing customers to turn them into loyal customers.
Our Content Capabilities
Our in-house content team works with your team to produce quality content that aligns with your overarching business goals. From research to writing and designing the content piece, we help you create content that resonates with your target audience.
Content Strategy
Buyer Personas
Blog Articles
White Papers & eBooks
Videos
Infographics
Social Media Content
Email and eNewsletters
Slideshares
Slogans, Campaigns & Value Propositions
Sales Enablement Content
Content Audits
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“Marketing Essentials is a valued partner in our digital marketing efforts. Their strategic guidance and hands-on work with our digital content is a key component of our overall marketing strategy.”
