It’s All About Online Lead Generation

Attract. Engage. Close. Delight.

At Marketing Essentials, we create custom digital marketing strategies based on your target audience’s needs and your company goals.

That means we look at your online buyer’s journey and follow the inbound methodology to attract prospects to your online site and channels, engage and nurture them into leads, convert them to sales and gain loyal brand advocates. It’s targeted. It’s quantifiable. It’s maximizing your marketing dollars to get results.

Our Approach

Never cookie-cutter.

Your brand is unique. Your digital strategy should be, too. We start with buyer personas, research and company goals to develop a custom, strategic digital marketing program based on your needs. Regular data reports and transparency between our team and yours allows you to clearly see where we started and where we are going.

Our Digital Services

Built on a solid foundation.

With a strategy in place, you’ve got a solid foundation to build upon. We’ll use various digital tools, tactics and methods to hit goals and optimal ROI. Our advanced reporting system pulls all the pieces and data together so you see the full closed loop — traffic converting to prospects and prospects converting to customers.

Our Digital Services

Built on a solid foundation.

With a strategy in place, you’ve got a solid foundation to build upon. We’ll use various digital tools, tactics and methods to hit goals and optimal ROI. Our advanced reporting system pulls all the pieces and data together so you see the full closed loop — traffic converting to prospects and prospects converting to customers.

Personas & Buyer’s Journey

Understand Your Target Audience

A key to a successful digital strategy is understanding your target audience. We develop custom buyer personas and map out a strategy that aligns with the answers your buyers seek online, their challenges and goals and how you can meet them.

Search Engine Optimization (SEO)

Get Found

SEO is never one and done. We implement SEO best practices that involve continual and meticulous research on algorithm changes, keywords and your buyers. We tie it all to your digital program so you get found online. Learn More: 14 SEO Myths Busted

Website Design & Build

Make a Lasting Impression

Never go through an extensive website build again. We build Performance Based Websites that are designed to flex and grow based on your needs and your buyers. Your site will be continuously analyzed and optimized for user experience and conversions. It’s the front door to your online presence. Make a good first impression.

Paid Search and Social (PPC)

Keep Them Coming Back

Effectively leverage your advertising spend to capture the conversions you seek. As a certified-Google partner, our Pay Per Click (PPC) experts have Google support on the latest advertising features. From online display and social media ads to dynamic remarketing, we strategically use and monitor every PPC dollar to capture optimal ROI. Learn More: Is PPC Worth It?

Email Marketing

Engage and Nurture

Automated. Personalized. Lead nurturing. Sales enablement. We create and build email campaigns based on your digital strategy. We use comprehensive analytics (open rates, click-thru rates, day/time sent) to continuously optimize and improve results. Video Blog: Are You Missing Out on Sales Qualified Digital Leads?

Social Media

Build Your Best Brand Advocates

Take an approach that builds your best word-of-mouth recommendations. We’ll give you a social media strategy that involves channel optimization, best-practice posting, video creation and social selling – all to gain followers and turn them into your best brand advocates. Infographic: Stop Being a Brand on Social Media

Video Marketing

Capture Attention

Online video takes various forms and fits any stage of the buyer’s journey. From script writing to production, we can do it all. We produce social media videos, demos, tutorials, corporate videos and more, all based on your goals and budget. Watch It: M.E. Award Winning Video

Content Creation

Be the One Who Informs Them

With the vast amount of information online, creating the right content is key. Our writers and designers work with your team to create online content that answers what your buyers search for, gets found, engages prospects in your brand and nurtures them into a lead. The possibilities are endless: interactive pieces, tip sheets, thought leadership, white papers, case studies, email campaigns, video scripts and more.

Coaching and Consulting

Move Ahead of the Competition Even Faster

Digital marketing that is strategic, targeted and results-driven is complex and ever-changing. We provide coaching, consulting and data analysis for brands who are implementing the fundamentals but need technical expertise and strategic insight to move ahead of the competition.

Our Latest Insights

marketing graphics

The Difference Between Online & Offline SEO

Even as recently as a few short years ago, the process of search engine optimization with regards to your online presence was simple — you would pick the keywords that you hoped would attract the most business…

goldfish swimming around a hook

10 Tips for Branded Content That Hooks a Goldfish

Attention is harder to capture in today’s online world. That’s no surprise. In fact, you’re probably a goldfish just like everyone else …

magnet with metal people cutouts

Lead Generation in the Senior Living Industry (Case Study)

“Our web experience wasn’t meeting the need of our new consumers. The adult child and seniors were starting their research on the internet first and they couldn’t find our community…”