Attract. Hire. Retain.

The economy has changed. How people search for jobs has changed. And the priorities of today’s workforce have changed. With more jobs than available workers, many prospective candidates have opportunities in front of their faces nearly every day. This means how companies recruit must shift in order to attract and hire the top talent, reduce churn and keep the prospective candidate pool full.

Connect Employees to Your Career Opportunities

A Recruitment Marketing strategy is the process of leveraging technology and the online world to efficiently and effectively source, attract, nurture and hire candidates, while also keeping the candidate pipeline full.

No matter the size of your company, you can bet that potential applicants are combing your website, scrolling through your social media channels and looking at your ratings on third-party company review sites. Therefore, it’s essential companies project a strong employer brand and engage with potential candidates via social media channels, websites and other digital platforms.

Connect Employees to Your Career Opportunities

A Recruitment Marketing strategy is the process of leveraging technology and the online world to efficiently and effectively source, attract, nurture and hire candidates, while also keeping the candidate pipeline full.

No matter the size of your company, you can bet that potential applicants are combing your website, scrolling through your social media channels and looking at your ratings on third-party company review sites. Therefore, it’s essential companies project a strong employer brand and engage with potential candidates via social media channels, websites and other digital platforms.

Talent Acquisition Funnel

Employer Brand Awareness Consideration Interest Application Selection Hire Relationship

Our Recruitment Services

Employer Branding

Connect with today’s prospective candidates and make sure they like what they see. We develop employer branding, messaging and content that can be used across print and digital campaigns, within videos, on social platforms.

Careers Website Page

Your careers website page is where candidates first start researching and where they look for how to apply. We develop impressive careers website pages that are SEO-ready and designed for social recruitment and talent acquisition lead generation. Show what sets you apart.

Videos for Recruitment

Use video in recruitment to improve the entire hiring process. Videos can be used to reach more candidates, attract attention, show a company culture, increase application rate, communicate with applicants and enhance the candidate experience. We produce videos and consult on how to use video.

Social Media Recruitment Campaigns

The large audiences and targeting capabilities on social media platforms make them a great source for recruiting. We can implement or consult on social media campaigns and creating custom candidate audiences based on location, interests, career level and education.

Jobs Advertising/PPC

Digital jobs advertising can be extremely effective with even the smallest recruiting budget. We use advanced analytics to monitor performance, track costs and retarget the ideal candidates. Generate a constant talent pipeline with advertising that works.

Employee Advocacy Program

Employee advocacy is the promotion of a brand through its employees. The most effective channel today is social media. We can help you build an employee advocacy committee, guidelines and steps to take.

5 steps to a Recruitment Marketing Strategy

Attract & Hire the Best Talent Before Your Competition Does

Learn how to create a cost-effective Digital Recruitment Strategy using PPC and social media. Give your company a hiring edge.

Start Your Recruitment Marketing Strategy Today

Recruitment isn’t only about the jobs you have available today. It’s also about setting your company up for a strong workforce into the future.

Contact us at Marketing Essentials to get a results-driven recruitment marketing strategy that attracts the best employees for your business. We are a full-service digital marketing agency with experts in web development, SEO, social media, digital advertising, email and more.