Can Prospects Find Your Business Online?
To generate new leads and drive revenue, your prospects must be able to find your company online. Your website needs to show up. And it needs to be easy for visitors to convert into leads and customers. Learn how we help make it happen.
Our Philosophy: It Takes Both SEO and CRO
What’s SEO? What’s CRO? We call them the perfect pair.
SEO (Search Engine Optimization) includes tactics used behind the scenes of your website to increase your website’s ranking in search engine results. It has a big impact on if your website shows up in search — and on which page.
CRO (Conversion Rate Optimization) is tactics used within your website (forms, buttons, shopping carts, etc.) to capture new leads and convert leads into customers. The goal of CRO is to continually increase the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.
SEO drives traffic to your website; CRO then takes the wheel to convert them into leads and customers. As a business, don’t you want both?
That’s why our SEO services include both SEO and CRO. It takes more than just ranking. To truly drive lead generation and increase revenue, you also need to convert website visitors into leads and satisfied customers.
IT TAKES MORE THAN JUST RANKING. YOUR VISITORS ALSO NEED TO CONVERT.
Our SEO & CRO Process
We start with a digital audit of your current SEO and CRO strategies. We scan your website, evaluate your online presence and analyze your competitors. You’ll get an audit report so you can see what’s working, what’s not working and where opportunity exists.
SEO and CRO are not one-and-done projects. They take time, and most importantly, they take the right strategy. Our team of SEO and CRO experts will partner with you to map out a strategy and KPIs that match your overarching business goals.
Fix & Implement
First, we’ll fix any errors we found in our audit report. Next, we’ll implement tactics such as:
- Keyword targeting
- Paid search targeting (if applicable)
- On-page and off-page SEO
- Local SEO
- E-commerce SEO (if applicable)
- Optimization of page titles, headers and meta descriptions for target keywords
- Backlink building
- CRO strategies applied to forms, buttons, carts, etc.
- A/B testing
- User experience optimization
- And more!
Monitor & Optimize
We’ll continuously collect data and monitor results. We’ll adjust and refine tactics to ensure we’re hitting KPIs. SEO and CRO must be managed on an ongoing basis to maintain rankings, stay on top of search engine algorithm changes and beat the competition.
You’ll get monthly reports with analysis and explanation so you can easily see where progress has been made toward your goal. We not only want to see you succeed — we want to see you grow.
Why Choose Our Professional SEO & CRO Services?
At Marketing Essentials, we are a full-service digital marketing agency. We’re a certified Google partner agency and have years of experience in all aspects of the online digital world, from building websites to developing social media campaigns.
Our mantra has always been Strategy First, Tactics Second – because we know tactics don’t work without purpose. This is especially true with SEO and CRO. Cookie-cutter tactics simply don’t work.
SEO and CRO should work together and be aligned with your specific business goals. With Marketing Essentials, you get a team of SEO and CRO experts who work with you from strategy and implementation to achieving your goals.