Performance-based. Need we say more?

A website redesign isn’t just about looking pretty. Maybe for businesses that don’t want lead generation and new customers. But if you want your website to perform – to attract business, engage and nurture prospects and lead them down the sales funnel – then you need a Performance-Based Website.

What is a Performance-Based Website?

It’s never one and done.

Traditional website design and development is a one-time, high-cost project that takes months to complete. By the time it’s done, it’s outdated. By contrast, our Performance-Based Websites go live within 60 days to start generating leads immediately. After site launch, we continuously analyze the UX/UI data and optimize the site for higher conversions. Your website is your online foundation. Build it to grow with you.

Our Website Development Process

Strategize. Build. Analyze. Improve.

Your website is your most important online asset. So that is how we treat it from Day 1. Our process involves:

Strategy: We use the first 30 days to analyze your buyer behaviors, industry standards, company goals and competitors to develop a strategic content and site architecture.

Build: The second 30 days are spent developing the site with an eye on critical buyer conversion points and positive user experience.

Analysis: Upon site launch, we begin gathering data and analyzing user behavior.

Continuous Improvement: We spend dedicated time monthly to improve your site conversions and enhance user experience.

Our Website Development Process

Strategize. Build. Analyze. Improve.

Your website is your most important online asset. So that is how we treat it from Day 1. Our process involves:

Strategy: We use the first 30 days to analyze your buyer behaviors, industry standards, company goals and competitors to develop a strategic content and site architecture.

Build: The second 30 days are spent developing the site with an eye on critical buyer conversion points and positive user experience.

Analysis: Upon site launch, we begin gathering data and analyzing user behavior.

Continuous Improvement: We spend dedicated time monthly to improve your site conversions and enhance user experience.

What You Get at Site Launch

  • A Market-Ready Site
  • UX (User Experience) & UI (User Interface) Design
  • Responsive Design
  • Fast Load Times
  • Google Analytics Installation & Insight
  • A Conversion Strategy Approach to Site and Content Architecture
  • Strategic Copywriting
  • SEO Strategy
  • Social Media Integration
  • Continuous Improvement & Optimization
  • Website Hosting & Security

Julie Dowd

“Marketing Essentials doesn’t believe in a ‘one-size-fits-all’ approach to website design or content. We’d been down that path before so joining with Marketing Essentials has been refreshing. Our monthly strategy sessions with the team are invaluable as well as collaborative. The sessions are an opportunity to learn about analytics, sales and marketing funnels and content management. The learning, however, is not limited to those sessions. Their expertise is a phone call or email away at any time. Not only will you see results, you’ll get a true partnership with a team with your interests at heart.”

– Julie Dowd, Communications Specialist, Blakeford, Inc.