The Esquiline is a Christian senior living community in Illinois. They turned to Marketing Essentials to help them attract, engage and nurture an online audience that fit their ideal persona, while the company also faced a brand update with a name change.
Our team helped the organization create a unique online campaign including blog articles, guides, emails and social media posts, that fit their target audience of religious older adults.
The organization saw an increase in leads as more people were finding The Esquiline and sharing the organization’s social media posts and educational content.
We also coached The Esquiline sales team on nurturing new leads through digital platforms.
Instead of website traffic dropping after the name and URL change, it rose above the previous year’s numbers.
For The Esquiline, it was important to find an authentic way to reach their ideal demographic and nurture those leads in a way that matched their brand story.
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During your free coaching session, we will:
Go over your current website messaging with you and your team
Identify key ways your messaging can be adjusted to address your company’s “new normal” in the post-COVID-19 world
Suggest additional, transparent communication methods to help your business build trust during this uncertain time
Give your business a boost over the competition! But hurry… this offer is limited to just 20 businesses.