As consumer behaviors shift online, the need for a robust digital marketing strategy becomes increasingly evident. Discover how we can support you in promoting your services in a crowded digital space.
Tailored Strategies for Professional Services
In today's dynamic landscape of professional services, simply having an online presence is not enough. The challenge lies in distinguishing your firm amidst a sea of competitors offering similar services.
At Marketing Essentials, we understand these challenges. With decades of specialized experience serving diverse industries within the professional services sector, we don't just offer cookie-cutter solutions – we become an extension of your team. Our full-service digital marketing agency collaborates closely with your firm to develop tailored strategies and campaigns that resonate with your target audience and set you apart from the competition.
Whether you're in legal services, accounting, consulting or any other professional field, our team of experts is here to help you navigate the complexities of digital marketing and achieve sustainable success in today's competitive landscape.
Delve Into Our Portfolio
website design and search engine optimization
Website Design & Development
Celina Insurance Group collaborated with Marketing Essentials to redesign their outdated website, improving branding, user experience and Search Engine Optimization (SEO). The new site caters to both independent insurance agents and policyholders, featuring an easy-to-navigate interface, modern design, and SEO enhancements to increase visibility in search results, effectively representing Celina Insurance Group's current brand.
Closing Time Realty, a growing real estate company based in St. Marys, Ohio, came to Marketing Essentials looking to update its website to create a better online experience for buyers and sellers searching for homes. A website audit by our team revealed that the company’s site had been hacked. Our team immediately took down the hacked website and quickly built the company a new, secure website that was affordable for the growing small business.
Let’s Lead HR Consulting, a human resources consulting service, approached Marketing Essentials for a brand overhaul and new website to help the company grow. After collaborative brainstorming, Marketing Essentials created a new logo, tagline and brand messaging, along with other brand elements. To align with the company's budget, a template-based website was developed, featuring the new branding, educational content and prominent calls to action to drive conversions.
Website Traffic More than Doubles with SEO Program
FGKS Law, a west-central Ohio law firm, was looking for more website traffic and online leads to help grow specific areas of the firm. We implemented a tailored SEO program that significantly improved the website's performance, leading to notable achievements such as appearing in "law firms near me" search results with nearly 2,000 impressions (up from zero), a 35% increase in page views and a 50% rise in user engagement time on the site. The program also more than doubled the organic search impressions for the FGKS homepage.
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