Digital Marketing for Senior Living Communities

The senior living industry has drastically changed. Your community needs to keep up with a modern digital marketing strategy. See how we’ve helped other senior living communities thrive with a tailored marketing solution.

Is Your Digital Marketing Boosting Occupancy?

The senior living industry has drastically changed. It’s no longer enough to simply have a website. Your entire strategy – from capturing leads to lead nurturing to deposit – needs to meet your prospects’ expectations. Proving ROI and filling occupancy has never been more important!

At Marketing Essentials, we are a full-service digital marketing agency with 25+ years of expertise in the senior living industry. We work as a strategic partner to your team to map out digital marketing strategies and campaigns across the full continuum of care.

With solutions like HubSpot’s HIPAA-compliant CRM, we help you streamline resident management in a secure way that also enhances communication across all your care teams.

We don’t do cookie-cutter. And we don’t white-label. You’ll work with an in-house team of experts who will build and craft unique strategies for your community and census focus. Together, we’ll help you better connect with seniors and their families online, shorten the sales cycle, increase occupancy and build trust at every stage of the customer journey.

project manager working on a marketing project

Where’s Your Marketing Falling Short?

Get an Instant Gap Analysis & Action Plan ...Delivered in Minutes!

A successful marketing strategy isn’t just about driving traffic — it’s about converting the right leads into move-ins. Take this quick quiz to identify gaps in your strategy and get tailored recommendations to boost your census.

Complete the quiz in less than 2 minutes.
Get results immediately.
Learn quick-win fixes you can apply today to boost move-ins.

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Top Successful Senior Living Stories

marketing strategy and execution

A Strategic Marketing Partnership

“What a great decision we, at Otterbein SeniorLife, made to work with Marketing Essentials! The team assigned to us proved to be knowledgeable; not only in website design and implementation, onsite video production, advertising and inbound digital marketing, but also of the senior care market so very important to Otterbein. I heartily recommend Marketing Essentials - an extremely valuable marketing partner.” – Gary Horning, Vice President, Marketing & Communications of Otterbein SeniorLife
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Employee Recruitment

Employee Applications up 100%+

The Morrison Communities came to Marketing Essentials for support in finding qualified candidates for various open positions in its senior living community. Our team developed a recruitment marketing strategy that included employee messaging, a new careers web page, campaign strategies and promotion strategies. Once executed, employee applications went up 105% and clicks to the website grew by 119%.
Marketing Strategy

Website and Social Media Audience Increases Dramatically

“Working with Marketing Essentials, we’ve dramatically increased our website traffic, our social media presence and our library of content. More importantly, we are getting quality conversions, knowledgeable leads and a shorter sales cycle. Because Patty and the team take a data-driven approach to strategic planning, I feel that we can adapt effectively to an ever-changing digital world. This means a great deal to me, saves time and helps us meet our occupancy goals.” – Terry Kovach, Director of Sales & Marketing, Kendal at Oberlin
Brand Refresh

Sales Collateral Gains Modern Touch with Refreshed Logo

The Birches, the only certified Montessori-inspired lifestyle community in Illinois, sought cohesive and refreshed brand guidelines for its assisted living and memory care community in Chicagoland. After a creative collaboration session with their team, we created updated brand guidelines that closely honor its original inspiration - the birch tree - and designed modern sales collateral pieces to match.
Video Strategy

Videos Create an Experience for Prospective Residents

As part of our marketing partnership with Otterbein SeniorLife, our team maps out a yearly on-site video production strategy. We handle the storyboards, production schedules, day-of-shoot coordination and editing to make it a seamless experience for the Otterbein team. From resident testimonials to featured home tours and chefs cooking up delicious meals, these videos show why Otterbein and its 9+ communities are leaders in senior living today.
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