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Digital Marketing for Senior Living Communities

Lead Generation Experts Focused on Occupancy Growth

At Marketing Essentials, we specialize in digital marketing for senior living — it’s been our focus for over 25 years. We partner with communities like yours to create strategies that generate leads, build trust and increase occupancy across the full continuum of care. No cookie-cutter plans. Just a hands-on, in-house team that understands your audience and delivers real results.

Start with a Free Strategy Call

We Understand Senior Living — Because We've Lived It

You need a partner who already gets it — who understands your world, your goals and your challenges from day one. Our team includes former senior living administrators and directors who’ve been in your shoes. We know the pressure to fill occupancy, the need to reach families with empathy and the urgency of staying compliant. When you work with us, you’re gaining a partner who speaks your language and shares your passion for helping seniors live their best lives.

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Where’s Your Marketing Falling Short?

Get an Instant Gap Analysis & Action Plan ...Delivered in Minutes!

A successful marketing strategy isn’t just about driving traffic — it’s about converting the right leads into move-ins. Take this quick quiz to identify gaps in your strategy and get tailored recommendations to boost your census.

  • Complete the quiz in less than 2 minutes.
  • Get results immediately.
  • Learn quick-win fixes you can apply today to boost move-ins.

Take the Quiz

Our Proven Approach

Every community is unique — and your marketing strategy should be, too. We partner with your team to develop
and execute plans that support your occupancy goals, brand voice and budget. Our process includes:

Discovery & Audit

We assess your current marketing efforts, website performance and lead flow to identify quick wins and long-term opportunities.

01
Custom Strategy Development

Based on your needs and goals, we build a customized plan with clear timelines, KPIs and campaign strategies.

02
Execution & Optimization

From campaign launch to ongoing performance monitoring, we execute, analyze and refine your strategy to maximize results.

03
Reporting & ROI

You’ll receive regular reports detailing what’s been done, what’s working, what’s not — and what we’re doing next. We continuously track performance and fine-tune your strategy to drive better results and maximize ROI. Need help reporting to executive leadership? We’ve got you covered with clear, data-backed summaries that show the impact of your marketing.

04
Collaboration & Communication

We act as an extension of your team — staying in sync with your team every step of the way. Expect open communication, shared goals and a truly collaborative partnership.

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All Your Senior Living Marketing Needs – In One Place

From strategy to execution, we offer a full suite of marketing services tailored to senior living communities. Our capabilities include:

  • Marketing Strategy
  • Search Engine Optimization
  • Generative AI Optimization
  • Local Listings Optimization
  • Website Design & Development
  • Video Marketing
  • Digital Advertising
  • Social Media Marketing
  • Email Marketing
  • Content Marketing & Creative Campaign Messaging
  • Branding and Print Materials
  • Marketing Automation & AI Tools
  • Sales Tool and CRM Integrations
  • HubSpot HIPAA-compliant CRM Agency Partner

Real Results. Proven Success.

  • Otterbein SeniorLife

    Ongoing Strategic Marketing & Video Partnership

    As Otterbein’s full-service marketing and sales partner, we help drive occupancy, build brand equity and keep their communities top-of-mind for prospects.

    • Our annual video strategy brings the Otterbein lifestyle to life — building trust across every touchpoint.
    • We plan and produce high-impact video content — from chef spotlights and events to home tours and resident testimonials — that drive top engagement across social media, the website and digital advertising.

     

    View Project
    Otterbein SeniorLife video examples

  • Community First Solutions Senior Living

    Website Redesign and Lead Generation Strategy

    We built a unified, user-friendly website that brought together four unique communities under one brand, showcased their offerings through interactive design and visuals, and strategically captured leads.

    • Organic traffic doubled
    • A newly acquired community reached 100% occupancy

    View Project
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Grateful to Support So Many Incredible Communities

View All Projects

Meet Your Senior Living Power Team

Melissa and Katie — our dynamic duo of senior living experts – have over 45 years of combined experience. From serving as Licensed Nursing Home Administrators to Directors and Property Managers, they’ve done it all and earned MBAs in marketing, management and leadership to boot! They lead our senior living projects and are backed by a full in-house team of strategists, designers, developers and digital specialists – all working together to tackle your goals and help you grow.

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Let’s Get Started

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Proud to Be Part of LeadingAge

For more than a decade, we’ve had the honor of speaking at LeadingAge events across Ohio, Michigan, Indiana, Illinois, Iowa and Pennsylvania, as well as on the national stage. We've also presented at the Ohio Health Care Association (OHCA). From sessions like Unleashing Creativity in Marketing to Navigating the Future Healthcare Workforce with a Sound Strategy, our presentations consistently draw full rooms and spark meaningful conversations. It's all part of our commitment to equipping marketing directors and sales teams with the tools, strategies and inspiration they need to help their communities thrive now and into the future.

Let’s Get Started

Senior Living Marketing Resources

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Essential Senior Living Blog

Looking for fresh ideas to grow your senior living community? Our blog is packed with practical tips on digital marketing and creative campaigns to help you engage families and fill occupancy.

Explore Now

Your Marketing Plan Template

A well-crafted marketing plan isn’t just a document — it’s one of the most valuable tools your team can have. That’s why we created a free, easy-to-use marketing plan template that you can fill in to help you stay focused, organized and on track all year long.

Download the Template

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How Can We Help?

Whether you’re looking for a new website, fresh strategy or just want to talk through ideas — our senior living experts are here for you. No pressure. No pushy sales pitch. Just a helpful conversation to support your goals. Let’s chat!
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What Are Our Clients
Saying About Us?

We Are Getting Quality Conversions! star rating

Working with Marketing Essentials, we’ve dramatically increased our website traffic, our social media presence and our library of content. More importantly, we are getting quality conversions, knowledgeable leads and a shorter sales cycle ... This means a great deal to me, saves time and helps us meet our occupancy goals.

– Terry Kovach, Director of Sales & Marketing, Kendal at Oberlin

I Heartily Recommend Marketing Essentials! star rating

What a great decision we, at Otterbein SeniorLife, made to work with Marketing Essentials! The team assigned to us proved to be knowledgeable; not only in website design and implementation, onsite video production, advertising and inbound digital marketing, but also of the senior care market so very important to Otterbein. I heartily recommend Marketing Essentials - an extremely valuable marketing partner.

– Gary Horning, Vice President, Marketing & Communications of Otterbein SeniorLife

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