Digital Marketing for Senior Living Communities

Is Your Digital Marketing Boosting Occupancy?

With the aging Baby Boomer generation, the senior living industry is more competitive and digitally advanced than ever before. As a senior care provider, you need the right strategy, digital tools and expert support to connect with seniors as they research their options.

Be the first name that shows up when they search for a community. Capture lead information on your website. Nurture and engage them through email, social media, video and other digital tactics. It’s time your community stands out.


Elevate Your Brand


Drive Leads


Earn Trust


Increase Occupancy

Senior Living Research, Marketing, Sales & Consulting

At Marketing Essentials, we are a full-service digital marketing agency with 25+ years of expertise in the senior living industry. We work as a strategic partner to your team to map out digital marketing strategies and campaigns across the full continuum of care.

We don’t do cookie-cutter. And we don’t white-label. You’ll work with an in-house team of experts who will build and craft unique strategies for your community and census focus. Together, we’ll help you better connect with seniors and their families online, shorten the sales cycle, increase occupancy and build trust at every stage of the customer journey. 

Marketing Essentials clients are hitting 90%+ occupancy rates, above the industry average of 87%.

Otterbein Company Logo
The Bristal Company Logo
Kendal logo
Kendal at Granville Logo
Benedictine Living Community at the Shrine logo
Sugar Hill logo

The Best Place to Start?