Digital Marketing for Senior Living Communities
Is Your Digital Marketing Boosting Occupancy?
With the aging Baby Boomer generation, the senior living industry is more competitive and digitally advanced than ever before. As a senior care provider, you need the right strategy, digital tools and expert support to connect with seniors as they research their options.
Be the first name that shows up when they search for a community. Capture lead information on your website. Nurture and engage them through email, social media, video and other digital tactics. It’s time your community stands out.
Elevate Your Brand
Drive Leads
Earn Trust
Increase Occupancy
Senior Living Research, Marketing, Sales & Consulting
At Marketing Essentials, we are a full-service digital marketing agency with 25+ years of expertise in the senior living industry. We work as a strategic partner to your team to map out digital marketing strategies and campaigns across the full continuum of care.
We don’t do cookie-cutter. And we don’t white-label. You’ll work with an in-house team of experts who will build and craft unique strategies for your community and census focus. Together, we’ll help you better connect with seniors and their families online, shorten the sales cycle, increase occupancy and build trust at every stage of the customer journey.
Marketing Essentials clients are hitting 90%+ occupancy rates, above the industry average of 87%.
Our Senior Living Services
Marketing Strategy
Competitive Research
Digital Audits
Website Design, Development & Optimization
SEO & Conversion Rate Services
PPC Advertising & Retargeting
Creative Branding
Marketing & Sales Consulting
Video & Photography
Lead Nurturing Email
Social Media Campaigns & Advertising
Sales Enablement
Recruitment Marketing
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“Partnering with Marketing Essentials has been the best investment of our marketing dollars… the inbound marketing strategy implemented by Marketing Essentials helped us increase leads and our occupancy to 95%.”
“In the ever-changing environment of senior living, and in particular with our internal changing needs, Marketing Essentials has been a trusted partner that has been on board with making any and all adjustments necessary to help us achieve our goals. We have relied on their professional expertise to aid us in making strategic digital marketing decisions through a complex variety of campaigns involving existing products as well as proposed new construction including various care levels in our Life Plan Community.”
“I saw immediate results from our marketing plan and am grateful for their insights and timely recommendations. Working with them from start to finish was enjoyable and productive.”
“What a great decision we, at Otterbein SeniorLife, made to work with Marketing Essentials! The team assigned to us proved to be knowledgeable, not only in website design and implementation, onsite video production, advertising and inbound digital marketing, but also of the senior care market so very important to Otterbein. I heartily recommend Marketing Essentials - an extremely valuable marketing partner.”
