Preferred Insurance Center Case Study

Updated branding includes new logo and messaging guidelines

Overview & Background

Preferred Insurance is about more than just selling insurance – it’s about people helping people and giving back to the community. The Preferred Insurance Center team is passionate about protecting people and businesses with home, auto, life, commercial, and more types of insurance.

Challenge

Preferred Insurance Center had an outdated, incohesive brand that didn’t represent what made the company different, fun, and community-focused. Multiple revisions over the years had left outward-facing materials without a consistent look, and internal stakeholders were unsure about what the branding should look like.

Preferred also needed specific guidelines for messaging, website and social media channels, and company apparel.

Our Strategy

Because community and service are key to the Preferred Brand, Marketing Essentials designated two logo options for specific uses – one for everyday use, and one to be used specifically for community-facing events.

Our branding experts defined colors and fonts to ensure consistency across all applications. Messaging guidelines – including a refreshed value proposition, brand voice, and style – were created for use in various channels. And defined looks for company apparel helped increase consistency for client visits and at events.

All of these recommendations were delivered in a set of brand guidelines to ensure the brand is used consistently across all channels and all team members are focused on the same values. Internally, team members now have a more efficient way to access and create materials that represent the brand. And externally, Preferred Insurance Center can rest assured that their reputation is being upheld each and every time someone sees their name.

Ready for a Website Consultation?

Fill out the form and we’ll connect with you to schedule a convenient time to chat.