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Since 1983, FGKS Law has been the preeminent business, real estate, civil litigation, and estate planning/probate law firm in west central Ohio.
With a firmly-established brand and a professional website already in place, the firm turned to Marketing Essentials to help grow their personal injury service line, streamline email communication to clients and help boost website visibility.
Website Updates
FGKS was serving clients with personal injury claims, but wanted to grow this area of their business. Marketing Essentials built an SEO-optimized web page to help boost visibility via organic search on Google. These website updates were made with no disruption to the existing website and seamlessly matched the branding and design of the other pages.
Email Marketing
FGKS Law had a large email list with clients and other local business partners that was being handled in-house. Marketing Essentials created a quarterly email strategy that would allow clients to receive regular updates. They also ensured the hygiene of the provided list to comply with all regulations.
In addition, FGKS occasionally needed to send time-sensitive client email alerts on emerging legal issues. With Marketing Essentials’ help, these emails were sent out quickly, usually in a turnaround time of one business day, to allow FGKS to be the first to provide this critical information to their clients.
SEO
FGKS recognized that their website was not gaining the local visibility they desired. Marketing Essentials designed a customized SEO program to address on-site and technical SEO issues and boost results.
In the first few months of the SEO program, FGKS experienced the following results (compared to the previous period).
- Began appearing in search results for “law firms near me,” with nearly 2,000 impressions vs 0 previously
- 35% increase in pageviews
- 50% increase in the amount of time users spent on the site
- 12% lower bounce rate and 3% lower exit rate
- More than doubled the number of impressions for the FGKS homepage in organic search (17,771 vs 7,647)
Optimized Google Business Profiles for the firm’s locations, including one new office, were also created to enhance search visibility.
“Marketing Essentials has been very responsive to our needs, particularly with regard to our newsletters. Oftentimes that information is very time-sensitive and we want to stay on top of it so that our clients see and know that we’re on top of certain events as they happen. So Marketing Essentials has been great in terms of the turnaround time for those types of publications. They’ve also been a big help with making sure that our content looks professional, and is presentable and contemporary.” – Bryan Niemeyer, FGKS Law shareholder
