FGKS Law Website

Overview

Since 1983, FGKS Law has been the preeminent business, real estate, civil litigation, and estate planning/probate law firm in west central Ohio. 

With a firmly established brand and a professional website already in place, the firm turned to Marketing Essentials to help grow its personal injury service line, streamline email communication to clients and help boost website visibility.

Website Updates
Email Marketing Strategy
Customized SEO Program

Website Updates

FGKS was serving clients with personal injury claims, but wanted to grow this area of their business. Marketing Essentials built an SEO-optimized web page to help boost visibility via organic search on Google. These website updates were made with no disruption to the existing website and seamlessly matched the branding and design of the other pages.

FGKS Law Website 1

Email Marketing Strategy

FGKS Law had a large email list with clients and other local business partners that was being handled in-house. Marketing Essentials created a quarterly email strategy and ensured the hygiene of the provided list.

FGKA Email

Customized SEO Program

Marketing Essentials designed a customized SEO program to address on-site and technical SEO issues and boost results.

  • Began appearing in search results for “law firms near me,” with nearly 2,000 impressions vs 0 previously
  • 35% increase in pageviews
  • 50% increase in the amount of time users spent on the site
  • 12% lower bounce rate and 3% lower exit rate 
  • More than doubled the number of impressions for the FGKS homepage in organic search (17,771 vs 7,647)
FGKS SEO

CLIENT TESTIMONIAL

Hear from FGKS Law

"Marketing Essentials has been very responsive to our needs, particularly with regard to our newsletters. They’ve also been a big help with making sure that our content looks professional and is presentable and contemporary.” – Bryan Niemeyer, FGKS Law shareholder