A&M Cold Storage and Trailer Leasing

Optimized Website and Digital Advertising Fuel Growth 

A&M Cold Storage offers the country’s largest variety of climate-controlled equipment, supplying new or late-model reefer semi-trailers and refrigerated semi-trailers on flexible short-term lease or rental terms. 

A&M Cold Storage was experiencing rapid growth across the country and reached out to Marketing Essentials to optimize its website and digital advertising program for more engagement. We allocated budgets to the best-performing campaigns and tailored the ads to target the right audience. In less than 6 months, we delivered:

• 295% increase in click-through rate from ads to website
• 65% decrease in digital ad costs