As part of the Marketing Essentials Pay it Forward Partners Program, we teamed up with Auglaize County Historical Society to create new branding. They felt their previous branding did not reflect their personality and was too similar to other historical society logos.
When designing their new logo, we chose to focus on the main themes showcased at Auglaize County Historical Society — motion, movement and transportation. The ‘A’ style symbolizes transportation by roads and water (the historical canal), leading up to a star to symbolize space (Armstrong Air & Space Museum).
