Badger Paperboard Website

Overview

Badger Paperboard is the nation’s leading supplier of paperboard products. From their four warehouses located across the country, they serve customers with industry-leading service and turnaround times. 100% of their paperboard comes from recycled sources, and 100% of paper waste is recycled – keeping sustainability at the forefront of their business. 

Badger Paperboard Website 1
Badger Paperboard Website 2

Website & SEO
Content Strategy & Social Media
Print Design

Website & SEO

Badger’s website reflected its brand, but it wasn’t seeing the traffic or search results it expected. Much of the traffic coming to the site was from branded keywords - people who were already aware of the company. Our team discussed their buyer personas, how the buyers talk about the product, and important keywords for the industry. This helped us narrow down the correct targeted keywords.

After making initial foundational fixes, Marketing Essentials began a monthly program to optimize and improve the website’s SEO and increase rankings and traffic for the identified keywords. Each month, Badger receives a comprehensive report detailing changes made, rank improvements and analysis of the results.

badger-content

Content Strategy & Social Media

Marketing Essentials developed a content strategy across multiple channels to increase brand awareness and thought leadership, connect with prospects and customers and boost SEO efforts.

  • 650+ LinkedIn newsletter subscribers
  • Average email open rate: 24.58% (above the industry average)
  • 7,000+ page views to the website since the blog program began
Badger Social Media

Print Design

From direct-response mail to product sales sheets, MarketingEssentials has created a wide variety of print pieces for Badger Paperboard. Our deep understanding of their brand voice and persona allows us to create pieces that not only reflect their brand but resonate with customers for real results.

Digital Marketing Strategy

Marketing Essentials worked with Badger to create a plan that would increase traffic and help them get noticed for industry and product search terms.

Badger’s strategic partnership with Marketing Essentials also includes blogging and content, social media management and a monthly email strategy. All of these pieces work in tandem with the SEO program to produce positive results across the board.

Results

In under six months, Badger experienced the following positive results from their SEO program:

  • Organic site entrances nearly doubled from the same time the previous year.
  • Time on page increased by 9 percent.
  • Bounce rates decreased by 40 percent, indicating better quality traffic.
  • The positive results continued and within a 12-month period:
  • Organic entrances increased by an astounding 71%.
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