Our Work > Industrial & Manufacturing > Badger Paperboard

THE CLIENT

Badger Paperboard

Marketing Program Powers Lead Generation for Packaging Supplier

Badger Paperboard is the nation’s leading supplier of paperboard products. From their four warehouses located across the country, they serve customers with industry-leading service and turnaround times. 100% of their paperboard comes from recycled sources, and 100% of paper waste is recycled – keeping sustainability at the forefront of their business.

Despite a strong reputation and value proposition, Badger Paperboard needed a marketing partner who could translate that story into digital growth — expanding their reach and generating the qualified leads their sales team needed to accelerate revenue growth.

That's where we came in.

The Results

0% ↑ lead generation increase YoY

0% ↑ in high-intent organic keyword rankings

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Brand Strength, Pipeline Growth

    A Website Built to Convert

    A great website is only as effective as the traffic it receives. We rebuilt Badger's site with lead generation as the primary goal — strong calls to action, optimized product pages and a clear path for buyers to request a sample or request a quote.

    Then we drove qualified traffic to it through Google and LinkedIn advertising and social media posting that built engagement and trust throughout the decision-making process. The combination of a conversion-focused site and multi-channel traffic strategy is what's moving the needle on leads.

    The result: a 5.27% year-over-year increase in lead generation.

    Dominating Search Results - Organic & AI

    Organic search is one of Badger's most valuable long-term lead channels, and we're building their visibility where it matters most. Through a dedicated SEO and AI optimization program, Badger's site has seen exponential growth in high-intent keyword rankings, with significant gains in both Top 3 and Top 10 positions.

    Along with optimizing for traditional search, we also optimize Badger's content for AI search visibility and track interactions. Our SEO AI reporting provides our team and the Badger team clear visibility into how leads are finding Badger through search and where opportunity still exist.

    Comprehensive Marketing Support

    As Badger Paperboard's dedicated strategic marketing partner, we function as a true extension of their team – aligned with their goals and executing across every channel that moves the needle. From brand building to lead generation, every initiative is connected by strategy and measured by results.

    • Collaborative Strategy Sessions
    • Website Optimizations
    • Content Marketing
    • SEO Program
    • HubSpot Marketing Automation Support
    • Social Media Management
    • Email Marketing
    • Video Marketing
    • Print Collateral
    • Sales Materials
    • Trade Show Strategies
    • ROI Reporting

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