New Brand Look and Website Launched for Dental Practice
Overview
Covington Dental was purchased by a young dentist who wanted to refresh the brand and update the website to make it known that the business went through a transition. The owner reached out to Marketing Essentials for a vibrant and modern dentistry logo, along with a user-friendly website.
Using color psychology, we chose to go with a blue and teal color palette that portrays trust, safety, reliability and relaxation — feelings you want to experience while visiting the dentist. For this logo, we also captured the many “layers” of a tooth with the waved separations.
Additionally, the new website was built to be user-friendly, mobile-friendly and SEO-optimized. It allows patients to easily schedule an appointment, get questions answered and learn what to expect at an appointment.
