Machine Concepts

CLIENT TESTIMONIAL

Hear from Machine Concepts

“As designers and builders of custom equipment – and engineers at heart, marketing content, website development and SEO optimization have never been our strong suit. Our partnership with Marketing Essentials has turned our website into a lead generation engine. They also helped us to create a cohesive brand story, allowing us to focus on what we do best – helping our customers solve problems. We communicate our vision, and Marketing Essentials executes.”

– JF Eiting, CEO of Machine Concepts 

Video produced by Marketing Essentials for the company’s 30th anniversary.

Overview

Machine Concepts is an industry-leading, engineering-based machinery builder that provides turnkey, innovative solutions for metal processing equipment and custom machinery. Machine Concepts turned to Marketing Essentials to help increase lead generation and revenue while also helping establish expert authority in the custom machinery market.

Content Strategy

Content Strategy
Web Optimization

Strategic Content Elevates Market Presence

The strategic partnership includes developing content to support SEO and help establish their expertise in the market. This content includes customer case studies, articles on recent projects and industry trends, LinkedIn postings, a quarterly e-newsletter and product videos to showcase their top custom projects.

Content Strategy-1

Web Optimizations Ensure Accurate and Key Product Information Is Readily Available

With continuous data monitoring in place, each piece of the marketing plan is aligned to work together and build month by month. Blog articles and case studies are added to the website. Website product pages and conversion points are optimized and updated based on user experience, SEO results and shifting company goals.

Website Optimization