The Challenge: Mile-X Equipment sells shop and garage equipment online — tools, machinery and accessories for professionals and enthusiasts. Google Ads was already performing well. But paid traffic was doing most of the work, and the team wanted to own the organic and AI search space to keep growing revenue.
Our Solution: We expanded their digital ad program to include SEO and AI visibility. We started with an AI research and strategy audit to find where the real opportunity was.
On the website, three immediate gaps stood out: unoptimized product images, missing schema markup and thin meta data. Off the website, we found a duplicate Google Business Profile, no system for generating product reviews and inconsistent social media activity — all signals LLMs use to judge whether a retailer is credible.
From there, we worked through the fixes and kept going product by product, prioritizing based on revenue goals and keyword and AI opportunity.
The Results
Mile-X saw record-high entrances from AI sources almost immediately, including sales traced directly to shoppers who found them through ChatGPT. Entrances continue to climb as we monitor and optimize product by product.
