Mile-X Equipment

Overview

Mile-X Equipment sells shop and garage equipment online, offering an extensive array of high-quality tools, machinery, and accessories for professionals and enthusiasts alike.

Mile-X was seeing impressive results with Google Ads, so the company continued to invest a substantial amount. However, there was untapped potential in organic search that could help support PPC and create greater ROI. They reached out to Marketing Essentials to help align their PPC and SEO strategies to provide revenue growth while also reducing ad spend.

Our Process

Our Process
Results

Analyze and Optimize for Better Results

Marketing Essentials first identified which terms were performing well for Google Search Ads and used the information from PPC to inform and maximize SEO.

We used keyword research to identify exactly how users were searching for specific product lines, then used the search data to optimize key elements of the page for those high-volume commercial terms.

Search data also informed our decisions to make on-page SEO updates to not only improve rank, but click-through rate - sending more traffic to the website. Our team identified which pages and terms were getting many impressions in search, but not reaching full potential for traffic or rank, and prioritized those with high potential for optimization.

Mile-X Site

Website Traffic, Clicks and Revenue Increase

After just two months of SEO investment (on average, it often takes 4-6 months for SEO to gain momentum), there were clear indicators of success: 

  • Optimized pages saw an increase in organic traffic and improved search visibility.
  • One product listing page saw a 40% increase in organic clicks compared to the same period prior to optimization.
  • Orders and revenue increased compared to the same timeframe in the previous year across the site.
Results