Overview
For over 75 years, Miller’s Textile Services, a family-owned business in Wapakoneta, Ohio, has provided customized uniform and facility service solutions to industries like healthcare, manufacturing, hospitality and restaurants. Known for reliability, transparency and innovative technology like RFID tracking, they have prioritized strong partnerships and exceptional client service.
As they aimed to expand into new markets, open additional service depots and grow their service area, Miller’s recognized the need for marketing assistance and a documented marketing strategy. That’s when they turned to Marketing Essentials for support.
We began with in-depth research and analysis to craft a tailored plan designed to help them achieve their growth goals.
A Strategic Marketing Partnership
Website Optimization
Through our research, it became clear that Miller’s website — their online foundation — was missing key elements that could drive business growth. Critical information like service details, the industries they served and clear calls to action were underdeveloped, making it difficult for potential customers to engage.
We gave their website a full refresh:
- Rebuilt and optimized key pages for clarity and user-friendliness.
- Added content highlighting Miller’s unique differentiators, such as their sustainability initiatives (recycling textiles and reclaiming water) and commitment to service excellence.
- Developed new content around transparency and accountability, including an animated video showcasing their RFID tag technology and how it improves uniform management.
Data Monitoring and Reporting
To ensure long-term success, we helped Miller’s set clear marketing goals tied to their key performance metrics and established a coaching process to keep the team aligned. Since this was Miller’s first major push into marketing, connecting every effort to measurable results was critical.
As part of this process, we implemented Looker Studio for advanced data monitoring. This enabled Miller’s to track performance in real time, adjust strategies as needed and stay focused on what mattered most — achieving their goals.
LET'S WORK TOGETHER.
