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OTC DAIHEN

Digital Marketing Partnership Boosts Lead Generation & Sales 

OTC DAIHEN is the world's No. 1 manufacturer of arc welding robots and a single-source solutions provider — they design, build, install and service the entire welding solution. To help grow sales in the United States, OTC DAIHEN USA turned to Marketing Essentials for a marketing and sales partnership with video, webinars and sales enablement materials at the core. 

By equipping the OTC DAIHEN sales team with the right content at the right time — from product demo videos and webinars to buyer's guides and targeted sales tools — we've helped them educate prospects faster, nurture leads more effectively and close deals with greater confidence.

The strategic partnership also included regular strategy meetings, data analysis and reporting.

Results

  • 300% increase in website traffic
  • 155% increase in the number of new leads
  • 35% decrease in the length of time to close a sale
  • 8% increase in close rate (new leads to new customers)

A Strategic Marketing Partnership

Video Marketing Grows Brand Reach

We collaborated with OTC DAIHEN on a video marketing program focused on educating its audience through product demonstrations and tutorials — not just telling, but showing why its welding technology stands out from the competition.

Customer testimonials via video further support lead nurturing by providing real-world proof of product performance. With video integrated into company emails, website pages and sales outreach, its YouTube channel now boasts nearly 3,000 subscribers and continues to grow every day. 

 

Webinars and Sales Enablement Fuel the Pipeline

To keep the sales team equipped and prospects engaged at every stage of the buying journey, we helped OTC DAIHEN develop and sponsor virtual events, webinars and targeted sales enablement materials. These efforts gave the sales team powerful tools to educate prospects, shorten the sales cycle and close more deals.

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