From Spreadsheets to Sales Success: A HubSpot Transformation
TAB Industries, a Reading, Pennsylvania-based contract manufacturing and fabrication company, partnered with Marketing Essentials to transform its fragmented marketing and sales processes into a unified, efficient CRM.
Before implementation, TAB relied on spreadsheets for customer data tracking, resulting in fragmented customer knowledge and communication across different systems. Significant time was spent on manual tasks, and misaligned processes across teams created challenges in achieving sales goals.
The Results
Today, TAB Industries has transitioned to a data-driven, automated approach where everyday tasks are faster and more efficient, sales and marketing teams are aligned with real-time visibility into customer data, and advanced reporting capabilities support informed, strategic decision-making for continued growth and innovation.
