Tab Wrapper dashboard

Overview

TAB Industries, headquartered in Reading, PA, is a leading contract manufacturing and fabrication company. As the parent company of TAB Wrapper, they are widely recognized for their innovative TAB Wrapper Tornado orbital stretch wrapping systems. These cutting-edge solutions enable secure pallet load wrapping without the need for traditional banding, strapping or manual wrapping.

When TAB Industries partnered with Marketing Essentials, they were seeking to optimize their sales and marketing technology. Their existing reliance on spreadsheets for customer data tracking was cumbersome, and customer knowledge and communication were fragmented across different systems. Additionally, significant time was spent on manual tasks that could be streamlined with a CRM. Their processes were not only inefficient but also misaligned across teams, creating challenges in achieving their sales goals.

Driving Efficiency with a HubSpot Solution

HubSpot Implementation
Reporting & Coaching
Results

HubSpot Implementation

To tackle TAB’s challenges, we implemented and optimized a HubSpot Professional Suite tailored to their specific needs and goals. Our approach included:

Sales Enhancements

  • Mapped the sales process and created customized pipelines aligned with TAB’s workflow.
  • Automated lead assignments and deal creation to improve lead management and accelerate closures.
  • Integrated contact tracking for a comprehensive view of customer interactions.

Marketing Upgrades

  • Developed lead nurturing email workflows to attract and guide prospects through the buyer’s journey.
  • Implemented social media scheduling and email templates to streamline marketing efforts and enhance engagement.

Service Improvements

  • Customized service ticketing, live chat, customer surveys, and knowledge base features for personalized, timely support.
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Reporting & Coaching

We provided tailored reporting and coaching to empower TAB Industries to maximize the effectiveness of their HubSpot CRM and marketing automation tools. This included:

Reporting and Analytics

  • Designed advanced reporting dashboards to track key metrics in real time, empowering evidence-based decision-making.
  • Built a closed-loop data system aligning marketing and sales for better insight into customer acquisition costs.

Coaching and Training

  • Provided personalized coaching to ensure user adoption and effective utilization of HubSpot’s tools.
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Results

TAB Industries is thrilled with their new HubSpot system, which has transformed their daily operations:

  • Everyday tasks are now faster and more efficient, thanks to automation and streamlined workflows.
  • Sales and marketing teams are more aligned, with real-time visibility into customer data.
  • The system’s advanced reporting capabilities allow for informed, strategic decision-making.

With HubSpot, TAB Industries has transitioned from manual processes to a data-driven, automated approach that supports their continued growth and innovation.

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CLIENT TESTIMONIAL

Hear from TAB Industries

“The team at Marketing Essentials was very approachable. They listened to our needs and provided us with options that fit within our budget.”

With the HubSpot CRM, “we could do more from a sales standpoint with less individuals … (it) also allowed us to have a bigger reach and a more effective reach.”

– Andy Brizek, VP, Sales & Marketing