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A&M Cold Storage offers the country’s largest variety of climate-controlled equipment, supplying new or late model reefer semi-trailers and refrigerated semi-trailers on flexible short-term lease or rental terms.
A&M Cold Storage was experiencing rapid growth across the country and needed a professional, functional website to match. They also wanted to continue expanding their reach online and needed a strategic partner that had an experienced digital advertising team.
Marketing Essentials began directly managing A&M Cold Storage’s Google ads in September 2021. They had been self-managed prior to that, starting in July 2020.
Marketing Essentials optimized the account, allocated budgets to the best performing campaigns and tailored the ads to target the right audience.
In less than half the time that A&M Cold Storage had been managing their own ads, Marketing Essentials delivered the following results in 6 months:
During that 6-month timeframe, Google ads brought 29,377 users to the A&M Cold Storage website. As a result, the number of form submissions – leads who are directly reaching out to the A&M Cold Storage sales team – has steadily increased since the beginning of the program:
The new A&M Cold Storage website simplified the brand messaging for users while showing off the key benefits of working with the company. Best-practice features incorporated on the website included a simple navigation menu, clear Request a Quote calls-to-action, a map displaying contact information for each region and more.
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