Website & SEO
Badger’s website reflected its brand, but it wasn’t seeing the traffic or search results it expected. Much of the traffic coming to the site was from branded keywords - people who were already aware of the company. Our team discussed their buyer personas, how the buyers talk about the product, and important keywords for the industry. This helped us narrow down the correct targeted keywords.
After making initial foundational fixes, Marketing Essentials began a monthly program to optimize and improve the website’s SEO and increase rankings and traffic for the identified keywords. Each month, Badger receives a comprehensive report detailing changes made, rank improvements and analysis of the results.
Content Strategy & Social Media
Marketing Essentials developed a content strategy across multiple channels to increase brand awareness and thought leadership, connect with prospects and customers and boost SEO efforts.
- 650+ LinkedIn newsletter subscribers
- Average email open rate: 24.58% (above the industry average)
- 7,000+ page views to the website since the blog program began
Print Design
From direct-response mail to product sales sheets, MarketingEssentials has created a wide variety of print pieces for Badger Paperboard. Our deep understanding of their brand voice and persona allows us to create pieces that not only reflect their brand but resonate with customers for real results.