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Classic Carriers Inc., a full-service transportation provider with locations in Versailles and Greenville, Ohio, first came to Marketing Essentials looking to freshen up its brand image and for a new, modern website. The new website needed to help recruit truck drivers and to accurately reflect the expanding services the company is now offering.
After the website was launched, the company turned to us for a recruitment strategy to help fill the applicant pipeline and for a digital marketing strategy to help grow sales. Both strategies included social media campaigns, digital advertising across various online channels, videos and continuous optimization of the website.
With marketing campaigns in full swing, the thriving company had sales in place to nearly fill a new, 1.85 million cubic foot cold storage warehouse before it was even complete.
Recruitment Marketing
“Marketing Essentials has helped us streamline our social media recruitment campaign, and we are getting more applicants than ever … They help us get in front of the right people, the right candidates so we can get them hired and hired quickly.” – Julie, Recruiter
Facebook Advertising ROI in 3 Months:
Digital Marketing
“We reached out to Marketing Essentials in 2019. We were in the process of doing a complete overhaul of our website and also wanted to look at freshening up our logo and our brand in general. We quickly found out they offered a number of services that we always needed and never had anyone to work with and to handle for us.”
“They have allowed us to take any initiative we have in those areas to a level we would not have been able to produce on our own with our internal staff … They bring expertise, knowledge, specialization in areas we have absolutely none. They can help us put forth something to our customers, our drivers and everyone else that really makes us proud, and this helps us put forth the type of face to Classic Carriers that we really want the world to see.” – Kurt, IT Director
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